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I want finished YouTube videos people can understand and choose to watch

YouTube Video Editing, Thumbnails and Captions

YouTube editing turns long-form footage into a finished video with corrected captions and a readable thumbnail.

Turn long-form footage into a finished YouTube video with a clear edit, accurate captions and a thumbnail people can understand. The cut, the captions, the thumbnail and the title.

Three things bring people here. A video that is fine and a thumbnail nobody clicks, because a thumbnail is judged at about the size of a postage stamp and most are designed at full size. Footage sitting on a phone that never becomes a video, because cutting is the part nobody has time for. And automatic captions, which YouTube says itself are affected by accents, background noise and mispronunciation, and which are the version a lot of people read.

It runs in two parts. A setup, once, where your brand and voice get discussed and your caption style, overlay style and thumbnail template get built. Then each video is counted by how much footage there is, because that is what the work actually depends on.

Uploading it is social media management.

What is in a long video edit

Priced by how much footage there is, in ten minute blocks, because watching it is the work.

  • The footage watched, and what stays agreedFrom your notes or a short call
  • CutDead air, false starts, retakes and the ums taken out, then assembled in the agreed order
  • Audio levelled across the whole videoNot only the loud parts
  • Captions generated and then corrected by handYour name, your town, your trade and your product are exactly the words a machine gets wrong
  • Overlays and lower thirds on your style
  • Chapters marked, if you want them
  • Exported at the resolution your channel uses, and delivered as a file

The thumbnail, and the size it is actually built at

Built at 3840 x 2160, which is what YouTube documents today. The widely repeated 1280 x 720 is now only the 720p video resolution, and the 2MB limit is the mobile one. Desktop allows 50MB. A thumbnail built to the old numbers is built small.

Your photo, or a frame pulled from the video at a moment you mark. Finished on the template built at setup, so every thumbnail on the channel looks like the same channel.

How the price is built

One setup, paid once, then everything after is counted. The setup is where the hours are: your brand and your voice discussed, the look built, and up to two revisions while it is being agreed. Every piece made afterwards sits on that, which is why each one costs what it costs.

The setup is paid in full before work starts, because the design happens whether the look is kept or changed. Everything after it is invoiced on delivery.

Small changes and big ones, so nobody has to guess

Small, and included

Anything inside the template. A different word, a different clip, a caption moved, another photo, a typo, one of your brand colors swapped for another.

Big, and charged

Anything that changes the template. A different look, a different layout, a new concept, recutting to a different structure. That takes a call, and the piece is charged again as a new item.

How this gets fixed

The service is the cut, the captions and the thumbnail, on a look built once

Production work that starts from footage you already have. The video gets cut to what you meant to say, the sound gets levelled, overlays go on in your style, a thumbnail gets built to be read small, and the captions get corrected rather than left as the machine wrote them.

You end up with the finished video, the caption file, the thumbnail and every source file, all yours to keep. Nothing here uploads it.

What gets edited

  • Footage you filmed, cut down to the video you meant to make
  • Dead air, stumbles and false starts taken out
  • Clips joined in order, with a title card at the front and an end card at the back
  • Sound levelled, so the quiet parts are audible and the loud parts are not a shock
Scope

What this service includes

Included in your service
  • The thumbnail
  • Designed to be read at the size it is actually seen, which is small
  • Your brand colors and type, from your brand kit
  • A frame pulled from the video, or an image you supply
  • More than one version where you want to see options side by side
  • Captions
  • A caption file uploaded with the video, so the words are searchable
  • Burned in as well, where the video is going somewhere that plays without sound
  • Read through and corrected, because automatic captions get names and trades wrong
  • Where the line is
  • Vertical short form clips for Reels, TikTok and Shorts are Video Editing
  • Filming is its own service. This starts from footage that already exists
  • Writing the script, planning the channel or choosing what to make is not included
  • Channel setup, the name, the bio and the links, is in Social Media Setup
Related work quoted separately
  • Filming. This starts from footage you already have, and a shoot is a filming session
  • Writing the script, or deciding what to make.That starts with Content Strategy & Planning
  • Vertical clips cut out of it for Reels, TikTok or Shorts, which is video editing
  • Setting up the channel itself, the name, handle, about section and links, which is social media setup
  • Uploading, scheduling or replying to comments on your behalf
  • Revisions on the titles. Three options come back and you pick one
  • Motion graphics, animation, music licensing or a voiceover artist
  • Fixing footage that is unusable. You get told that before any work starts, not after
  • Any promise about views, watch time, subscribers or what gets recommended

What it covers

  • YouTube setup, once
    • A call about your brand and your voice How the channel sounds and looks, agreed before anything is cut
    • Your caption style, overlay and lower third style built
    • Your thumbnail template built at 3840x2160 The look, the type treatment, where a face or photo sits, and the color rules
    • Export presets for your channel
    • Up to two revisions on the look Changes to the style itself, while it is being agreed
  • Thumbnail template on its own, once
    • The look, the type treatment, where a face or photo sits, the color rules Built at 3840x2160, which is what YouTube documents. Up to two revisions
  • Long video edited, per 10 minutes of footage
    • The footage watched and what stays agreed
    • Cut Dead air, false starts, retakes and the ums taken out, then assembled in the agreed order
    • Audio levelled across the whole video
    • Captions generated and corrected by hand across the whole video
    • Overlays and lower thirds on your style
    • Chapters marked, if you want them
    • Exported at the resolution your channel uses, and delivered as a file
  • Each thumbnail on the template
    • Your photo or a frame from the video, finished on your template at 3840x2160
  • Up to three title options
    • Written from your brand voice You pick one. No revisions on titles
Your quote

What shapes your quote

Start with the standard service. Add only the work your business needs.

Standard starting point
  • A call about your brand and your voiceHow the channel sounds and looks, agreed before anything is cut
  • Your caption style, overlay and lower third style built
  • Your thumbnail template built at 3840x2160The look, the type treatment, where a face or photo sits, and the color rules
  • Export presets for your channel
  • Up to two revisions on the lookChanges to the style itself, while it is being agreed
Add only what you need
  • Each long video edited, by how much footage there is
  • Each thumbnail made on the template
  • Up to three title options
  • A change that alters the style rather than the videoCharged as a new item, plus a call
The process

How it runs, step by step

  • Tell me what is going on The form below. What you have now, and what you want instead.
  • A short call, if it needs one Only where the scope cannot be settled in writing.
  • You get the scope and the price In writing, with what is included and what is not.
  • You approve it Nothing starts before you have agreed the scope and the price.
  • The work happens You are told when something needs a decision from you, and nothing else.
  • Handover What was done, where it lives, and what to do next, written down.

More on how working together works.

FAQ

Questions about this service

Why is there a setup fee?

Because the thumbnail template and the caption style are the hours. Once the look exists, every video after it is a cut, a fill and an export. Without the setup, each video would carry that cost again and cost several times as much.

How is a long video priced?

By how much footage you send, in ten minute blocks. A twenty minute recording is two blocks. You can work out your own bill before you send anything, and a forty minute recording is not quietly the same price as a ten minute one.

Do you film it as well?

This service starts from footage you already have. If there is nothing to start from, a filming session comes first and the two get quoted together.

Can I see more than one thumbnail?

Each thumbnail is its own item, so ask for two and you get two. Saying so up front is cheaper than coming back for a second one later.

What about the title?

Up to three options come back, written from your brand voice, and you pick one. There are no revisions on titles, because a fourth option is a new set rather than a correction.

Will this get me more views?

A view count cannot be promised. What gets controlled here is whether the video is watchable, whether the thumbnail reads at the size it is seen, and whether the captions say the right words.

Who owns the files?

You do. The finished video, the thumbnail, the caption file and the source files.

Send me the details

I read it and reply with the scope and the price before any work starts.

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

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