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I want registrants to know what happens from signup to showtime

Webinar Signup Funnel

A webinar signup funnel gives registrants a clear path from signup through confirmation, reminders and joining.

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Give registrants a clear signup, confirmation, reminder and joining path so they know what happens before the webinar begins. The gap between signing up and turning up is where a webinar is won or lost. Somewhere to host it, a page where somebody signs up, a confirmation the moment they do, the link where they will not lose it, and the emails that carry them from that day to this one. Registrations and attendance are two different numbers, and the emails are what sits between them.

Where it gets hosted, and what each choice changes

Where it gets hosted, and what the choice changes

Decided with you before anything is set up. What each one costs monthly gets checked against the vendor's own pricing at the time, because it moves.

  • A meeting tool you already pay forZoom Meetings, Google Meet, Microsoft Teams. Everybody in the room can turn a camera on and speak, which suits a small session you want to feel like a conversation.
  • A webinar toolZoom Webinars, GoTo Webinar, Demio, Livestorm. Attendees watch rather than join in, and the registration, the reminders and the questions are part of the product rather than something bolted on afterwards.
  • Pre-recorded, played to a scheduleWebinarJam and EverWebinar run a recording at a set time, so the session happens without you in it. Whether the page says it is live is worth deciding on purpose, because a viewer who asks a question and gets nothing back notices.
  • Public, with no registrationYouTube Live, Facebook Live, LinkedIn Live. Anybody can watch and nobody signs up, so the reach is wider and no email list comes out of it.
  • Already inside the platform you pay forKajabi and GoHighLevel carry webinars next to the pages, the emails and the payments. Where you are on one of those already, that is the first thing to check.

A meeting and a webinar are two different products on the same platform. Zoom's own comparison says a meeting has optional basic registration, while a webinar has built-in registration with custom fields and sends automated email reminders once registration is turned on. In a meeting everybody can turn on video and unmute. In a webinar attendees join in listen-only mode, and only hosts and panelists are seen and heard. Which of those you want is what decides the license you pay for.

How this gets fixed

The service is a webinar signup funnel

The signup page, the confirmation page, the link to your webinar, and six emails that run from the moment somebody registers to fifteen minutes after you start. The platform is chosen with you first, on how many people, whether attendees speak or only watch, and whether it records.

The whole thing is tested end to end before it is promoted: signup, confirmation, the link, and every email in the order it sends.

The build is the expensive part once. Running it again is the copy and the date, priced on its own, so the second one costs a fraction of the first.

What a webinar needs before the date

  • Somewhere to host it, chosen for whether attendees speak or only watch
  • A page where somebody registers, and a confirmation the moment they do
  • Reminders between registering and the date, because those are weeks apart
  • A replay, for everybody who registers and does not attend
  • More than one date, so the people busy that evening have a next one
  • Promotion that points at content you already publish, rather than starting the same week
  • The offer at the end, said as a sentence rather than arriving as a pivot
Scope

What this service includes

Included in your service
  • Set up for you
  • The platform chosen for what you are actually running, and what it costs monthly
  • The event created, with the registration questions and the joining rules
  • The registration page, on your brand
  • The confirmation email, and the reminders before it runs
  • The replay email, where you send the link in time
  • Filled, and run again
  • Where the signups come from, planned against what you already publish
  • A run of dates rather than one night, and each extra date priced on its own
  • The build reused for the next one, so a repeat is the copy and the date rather than the whole thing again
  • A handover, with the event duplicated and ready for the next date
  • What is needed from you, and where to get it
  • The offer, and what you charge for it. That is your decision
  • The words on the page and in the emails, or copywriting writes them
  • How you speak on the day.Saying it out loud and testing the whole thing is Webinar Rehearsal and Run Through
  • A payment page and a sequence after it, where the webinar sells something.That is sales funnel systems
Related work quoted separately
  • The material itself. The teaching is yours
  • Saying it out loud before the date, which is Webinar Rehearsal and Run Through, by the hour
  • Slides or a pitch deck, designed and built, quoted separately
  • A video on the signup page. Filming it and editing it are two services
  • Hosting the webinar on a page of your own instead of a link out to Zoom, which is quoted on its own
  • Paid advertising to fill the room. Ad spend and ad management are quoted separately
  • Your webinar platform subscription, which is billed to you by the provider
  • Text messages as well as email.The setup is an add on and the messages are billed to you by whichever service sends them
  • Any promise about registrations, attendance or sales on the night
  • Email automation beyond these six, which is Email and Text Automation and Sequences

What it covers

  • Webinar signup funnel, the pages and the emails
    • Where it gets hosted, chosen with you first Zoom or one of the others, decided on how many people, whether attendees speak or only watch, and whether it records
    • The platform set up and the event created Settings, the registration questions, who can join and what happens when they do
    • The signup page, built and on your brand The date, what it covers, who it is for, and the form that registers them
    • The confirmation page and the link to your webinar What happens next, and the joining link where they will not lose it
    • Six emails, written to your brand The confirmation, then two days before, the day before, the morning of, one hour before, and fifteen minutes after it starts for anybody still not in the room
    • One reminder for the offer you pitched Sent after it, so the thing you asked for on the call gets asked for once more
    • The replay email, where you send me the link in time Written and scheduled. Without the link by the agreed day it does not go
    • The whole thing tested end to end before it is promoted Signup, confirmation, the link, and every email in the order they send
    • Reused for the next one The build is the expensive part once. A repeat is the copy and the date, and it is priced below
  • Running it again on a new date, the date and a few lines changed
    • The same webinar, run again The event duplicated, the signup page updated and the reminders rescheduled
    • The copy and the date changed Which is all a repeat needs, because the build already exists
  • Being there on the day, running the room, up to two hours
    • Joined early for the technology check Sound, screen share and the recording tested before anybody arrives
    • People let in, and the room watched Latecomers admitted, and anybody whose audio or video fails gets sorted in a message rather than on the call
    • The chat watched and answered Questions handled as they arrive, and anything for you flagged so you answer it out loud
    • Recording started and stopped So the replay exists rather than being remembered afterwards
    • The attendee list afterwards Who registered, who came, and who did not, so the follow up knows the difference
Your quote

What shapes your quote

Start with the standard service. Add only the work your business needs.

Standard starting point
  • Where it gets hosted, chosen with you firstZoom or one of the others, decided on how many people, whether attendees speak or only watch, and whether it records
  • The platform set up and the event createdSettings, the registration questions, who can join and what happens when they do
  • The signup page, built and on your brandThe date, what it covers, who it is for, and the form that registers them
  • The confirmation page and the link to your webinarWhat happens next, and the joining link where they will not lose it
  • Six emails, written to your brandThe confirmation, then two days before, the day before, the morning of, one hour before, and fifteen minutes after it starts for anybody still not in the room
  • One reminder for the offer you pitchedSent after it, so the thing you asked for on the call gets asked for once more
  • The replay email, where you send me the link in timeWritten and scheduled. Without the link by the agreed day it does not go
  • The whole thing tested end to end before it is promotedSignup, confirmation, the link, and every email in the order they send
  • Reused for the next oneThe build is the expensive part once. A repeat is the copy and the date, and it is priced below
Add only what you need
  • Each extra date in the runthe event duplicated, the signup page updated, the reminders rescheduled and a few lines changed. Anything past a few lines is a rewrite, and it is quoted
  • Text messages as well as emailSet up as an add on here, and the messages themselves are billed to you by whichever service sends them
  • Being there on the day, running the roomtwo hours, which is the webinar itself plus the setup before and the wrap up after. Watching the chat, letting people in and starting the recording
  • Saying it out loud before the dateThat is Webinar Rehearsal and Run Through, by the hour
  • Slides or a pitch deckDesigned and built, quoted separately
  • A video on the signup pageFilming it and editing it are two services, quoted separately
  • The webinar hosted on a page of your ownInstead of a link out to Zoom, so people come back to your site. Quoted on its own
  • No brand kit yetThe signup page and the emails go out on your brand, so it gets set up once first, quoted separately
  • Email automation beyond theseA longer sequence, or one that branches on who attended, is Email Automation and Sequences
Ask about this serviceor call (561) 203-9685
The process

How it runs, step by step

  • Tell me what is going on The form below. What you have now, and what you want instead.
  • A short call, if it needs one Only where the scope cannot be settled in writing.
  • You get the scope and the price In writing, with what is included and what is not.
  • You approve it Nothing starts before you have agreed the scope and the price.
  • The work happens You are told when something needs a decision from you, and nothing else.
  • Handover What was done, where it lives, and what to do next, written down.

More on how working together works.

FAQ

Questions about this service

Which platform do you use?

Whichever one fits the size of the room, the budget and how much of the follow up you want handled in the same place. It is chosen with you before anything is paid for, and the trade offs are named.

How many people do I need for it to be worth running?

Fewer than you would think. A small room that is the right room beats a large one that is not. The number also matters less when the recording keeps working afterwards.

Do I get a rehearsal with this?

Saying it out loud and running the whole thing on the platform is Webinar Rehearsal and Run Through, billed by the hour, and it is worth doing before the first one.

What does it cost to run the same webinar again?

A fraction of the first. The build already exists, so a repeat is the copy and the date, priced on its own below.

Can I just record it once and replay it?

Yes, and many do. A live first run is still worth doing once, because the questions people ask in it tell you what to change before it becomes the version that runs on repeat.

Do I need to be on camera?

Slides with your voice work. On camera tends to hold attention better, and it is your call.

What happens to the people who registered and did not turn up?

They get the replay and a short follow up. In most webinars that group is larger than the live audience, so it is planned for from the start.

Send me the details

I read it and reply with the scope and the price before any work starts.

Ask about this service or call (561) 203-9685

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

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