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I want one clear path from an offer to a purchase or inquiry

Sales Funnel Setup: Pages, Email, Payment and Tracking

Sales funnel setup connects the pages, email, payment and tracking that move one offer toward a purchase or inquiry.

Ask about this service Call (561) 203-9685

A sales funnel is the run somebody goes through between seeing an offer and paying for it. The parts are specific: a page that makes the offer, a page that takes the signup or the payment, a thank you page that says what happens next, the emails that follow, and tracking that says which page the money came from. Any one of those can exist without being connected to the next, so a funnel is the connections as much as the pages. A real transaction gets put through before anything is promoted.

How this gets fixed

The service is a sales funnel build

A landing page and the run behind it get built together. The pages, the signup, the payment, the emails that follow and the tracking are made and connected as one run. The offer and who it is for get settled first, then the pages are written and built, the form is wired to your list, the sequence behind it is written, and a real transaction is put through before anything is promoted.

A funnel can live on the website you already have, or be built on its own. On your own site the pages sit alongside the rest of it, the signup goes to your email tool and the payment to yours, so everything stays in accounts you already own. Built on its own, on ClickFunnels, Kajabi, Leadpages or GoHighLevel, which suits an offer that is not what the business is mostly about. Kajabi and GoHighLevel carry the whole thing including the emails and the payments, ClickFunnels and Leadpages are the pages. Which one you get is decided with you, in writing, before anything is built.

You end up with a live funnel inside your own accounts, and a way to see which page the money came from.

The video that sends people to the funnel is a separate skill, and it is coached. Speaking to a camera gives you nothing back, so pace drifts up and the breath goes shallow with no feedback to correct against. Pace, breath, pausing between sentences and meeting the viewer where they are get trained on a video you are actually making, filmed while you practice. That is on camera speaking coaching, billed by the hour.

Two different videos get called the funnel video, and they are separate jobs. The one that brings people to the page is a social video or an ad, built on ads designed and shot on a filming session. The one that sits ON the landing page is yours to deliver, and filming it, writing the script for it and being coached to speak it are three things rather than one. Neither is included in a funnel build.

Your brand guide is what the pages get built on. Colors, fonts and the rules around them, so the funnel looks like the rest of your business rather than like the platform it was built in. Where there is no guide yet, that is the brand kit, and it comes first.

The pages

  • Landing pages
  • The offer page
  • The thank you page, and what happens after it
  • Lead magnets
  • The words that go on them
Scope

What this service includes

Included in your service
  • The funnel behind them
  • The email sequence that runs after someone signs up
  • Signup form connected to your list
  • A payment page that actually takes money
  • Tracking, so you know which page the money came from
  • Webinars
  • Signup page
  • Setup, reminders and the replay
  • Running it on the day
Related work quoted separately
  • Advertising spend, and the ads themselves.Paid traffic pointed at the funnel is quoted separately
  • The offer. What you sell and what you charge for it is your decision, and the funnel is built around it
  • Any promise about a conversion rate or a number of leads.That depends on your offer, your audience and your price
  • New writing for every future campaign, which is Copywriting
  • A product catalog with a cart.If people buy many items rather than one offer, that is Online Stores (Ecommerce)
  • Monthly reading of the numbers afterwards, which is Marketing Analytics Reports and Review
  • Your email platform subscription and your payment processor fees, which are billed to you directly
  • Sending on your behalf.Sequences are built and scheduled inside your account, under your name

What it covers

  • Funnel coded into the website you already have, three pages
    • Three pages The offer page, the signup or payment page, and the confirmation page that says what happens next
    • Built into your own site, so there is no monthly platform fee The pages sit alongside the rest of it, on one domain
    • The domain and the DNS records Registered if you do not have one, and the records pointed where they need to go. DNS is the setting that decides which server a web address lands on
    • The signup form wired to your email list Into the tool you already pay for, under your account
    • Each connection made by hand, where the platform allows it The list, the payment and the tracking are separate services on your own site, and an API is how two of them talk to each other. A funnel platform ships them already joined, which is what you are paying more here to do without
    • Payment taken on the page Through your own processor, into your own account
    • The receipt email, and one email saying what happens next Anything longer than that is a sequence, and sequences are on the email page
    • Tracking and the numbers set up Which page the money came from, and where people stop, which is what tells you whether the offer works or the traffic does
    • A real transaction put through before anything is promoted So the first person to buy is not the test
    • Every path through it tested, including the ones that fail A card declined, a form submitted twice, somebody closing the tab on the payment page
    • Everything inside accounts you own The domain, the list, the payments and the tracking, in your name
  • Funnel built on a funnel platform, three pages
    • The same three pages, built on the platform you choose ClickFunnels, Kajabi, Leadpages or GoHighLevel
    • Which platform, decided with you in writing first Named before anything is paid for, with what each one costs monthly and what it does that the others do not
    • The platform subscription stays yours On your card, in your name, and it is a monthly cost for as long as the funnel runs
    • The domain and the DNS records Pointed at the platform, so the funnel runs on your own web address rather than theirs
    • Everything the coded version includes The signup, the payment, the receipt and the next steps email, the tracking, and a real transaction put through before it is promoted
  • Each extra page, including an upsell or an order bump
    • One more step in the run An upsell is the offer shown after somebody has already bought. An order bump is the tick box on the payment page. A downsell is the cheaper offer shown when they say no
  • Launch plan
    • What gets posted, sent and run in the weeks around it A dated plan pointing at content you already make, so the funnel opens to somebody rather than to nobody
Your quote

What shapes your quote

Start with the standard service. Add only the work your business needs.

Standard starting point
  • The same three pages, built on the platform you chooseClickFunnels, Kajabi, Leadpages or GoHighLevel
  • Which platform, decided with you in writing firstNamed before anything is paid for, with what each one costs monthly and what it does that the others do not
  • The platform subscription stays yoursOn your card, in your name, and it is a monthly cost for as long as the funnel runs
  • The domain and the DNS recordsPointed at the platform, so the funnel runs on your own web address rather than theirs
  • Everything the coded version includesThe signup, the payment, the receipt and the next steps email, the tracking, and a real transaction put through before it is promoted
Add only what you need
  • Coded into your own site insteadNo monthly platform fee, and the payment, the tracking and anything the platform would have handled get connected by hand. More hours, and priced above
  • Each extra page, including an upsellPriced below
  • The words on the pages and in the emailsWritten for you is Copywriting, quoted separately
  • Any further email automationThat is Email Automation and Sequences
  • Getting people to itA social plan, or putting the funnel link in your bios, is quoted separately
  • An email or text signup form, connected to your platformthe form itself, and the connection to Mailchimp, Klaviyo or whichever you use, so an address entered on the site arrives on your list. Not part of the build
Ask about this serviceor call (561) 203-9685
The process

How it runs, step by step

  • Tell me what is going on The form below. What you have now, and what you want instead.
  • A short call, if it needs one Only where the scope cannot be settled in writing.
  • You get the scope and the price In writing, with what is included and what is not.
  • You approve it Nothing starts before you have agreed the scope and the price.
  • The work happens You are told when something needs a decision from you, and nothing else.
  • Handover What was done, where it lives, and what to do next, written down.

More on how working together works.

FAQ

Questions about this service

How many pages does a funnel actually need?

Three is the shape it is priced at: a page that makes the offer, a page that takes the signup or the payment, and a thank you page that tells the person what happens next. An upsell, an order bump or a downsell is a fourth and fifth step, priced per page, added when there is a reason rather than to make it look bigger.

Can this use the website I already have?

Usually yes. The funnel pages are built on your existing site where it can hold them, which keeps everything on one domain. Where it cannot, a separate set of pages is built and linked.

I do not have an email list yet. Is it too early?

The funnel is how a list starts. The lead magnet and the signup form are the part that collects names, and the sequence behind it is what keeps those names warm.

Do I need to run a webinar for this?

A webinar is one way to fill a funnel and it suits some offers. Written pages and a lead magnet work on their own.

Who owns the accounts?

You do. Everything is built in accounts registered to you, with your billing on them. Access is handed over at the end and nothing sits behind my login.

How long does a build take?

It moves at the speed of the decisions inside it, mainly the offer and the pricing. You get a schedule before work starts, and no date is promised that depends on something still undecided.

What if the funnel does not produce sales?

The tracking says where people stopped, which is the point of putting it in. A page that gets read and not acted on is a different problem from a page nobody reaches, and the numbers separate the two.

Send me the details

I read it and reply with the scope and the price before any work starts.

Ask about this service or call (561) 203-9685

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

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