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I want to give people something useful for joining the email list

Lead Magnets and Email Signup Capture

A lead magnet and signup path gives people something useful in return for joining your email list.

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Give people something useful in exchange for their email address and deliver it automatically. A guide they keep, a discount on the first order, a checklist that saves them an afternoon, the answer to a question they were already asking. The offer is what does the work, and the form under it is the easy part.

Three pieces make one signup: the thing worth giving an address for, a page that asks for it and nothing else, and an email that delivers it in the next minute rather than when you next sit down. Built together, they turn people who found you once into a list you own and can reach again for nothing.

What is needed first, where a signup can sit, and what counts as an offer

What is needed before anything gets built

  • A platform to send from, or a recommendationMailchimp, Klaviyo, Brevo, ActiveCampaign or GoHighLevel. Where you have none, choosing one is part of this and the subscription is bought in your own name.
  • A brand kit, or an existing templateThe page and the delivery email get built on it. Without one, that is the brand kit first, or designing the template is quoted on top.
  • The thing being given away, or a quote to make itDesigning the offer is in the price. Writing the guide, building the checklist or filming the video is its own job and it is quoted.
  • Somewhere to put the pageYour website, or the page built on the platform. Both work, and which one suits you is answered before anything is made.

What people actually sign up for

  • Something they keepA guide, a checklist, a template, a swipe file. It stays on their desktop with your name on it.
  • Money off the first orderSimplest in a business that sells something repeatable, and it pays for itself on the first redemption.
  • Their own answerA quiz or a calculator that ends in a number about them. Built rather than written, so it is quoted separately.
  • Getting in earlyA waitlist, a drop, early access. Works where there is a date people are waiting on.
  • A piece of the thing you sellA sample chapter, one class, a short video. It shows the work rather than describing it.

Where a signup can sit

  • A page built for the offer and nothing elseNo menu, no other links. The one place everything else points at.
  • A form on the website you already haveOn the pages people actually land on, connected to the same list.
  • The link in your social biosOne link, one page, on every profile.
  • A checkbox at checkout or bookingSomebody already buying, asked once, worded so the opt in is real. Added on the system you already sell in.
  • A QR code for print or a counterFor an event, a menu, a card or a window.

Promoting it, and what that costs

  • The posts that point at itDesigned for the platform they run on, priced per post.
  • Scheduled for youThe dates decided and every post loaded in, which includes a call or an email to confirm the schedule before anything goes out. Priced as an add on.
  • Ad spend is yoursBoosting or running ads to it is paid direct by you, to the platform, in your own name.
  • What happens to the addresses afterwardsA welcome sequence off the signup is email and text automation and sequences, and a campaign to the list you build is email and text campaigns and newsletters.
How this gets fixed

The service is a lead magnet and signup build

The offer, the page that captures the address and the email that delivers it get built as one run. What is worth signing up for in your trade gets decided first, then the page is written and built, the form is wired to your list, the delivery email is written, and the whole thing is signed up for as a test before it is promoted.

You end up with a page you can point anything at, addresses arriving on your own platform already tagged with what they asked for, and a delivery that runs without you.

What people sign up for

  • A guide, a checklist or a template they keep
  • A discount or a first order offer
  • A quiz or a calculator that ends in their answer
  • Early access, a waitlist or a drop
  • A sample chapter, a class or a short video
  • A plain signup, where the reason to join is the business itself
Scope

What this service includes

Included in your service
  • Where the signup sits
  • A page built for the offer and nothing else
  • A form on the website you already have
  • The link in your social bios, and the one in each profile
  • A checkbox at checkout, at booking, or on a contact form
  • A QR code for print, a counter or an event
  • What happens after they sign up
  • The delivery email, written and sending on its own
  • The file hosted somewhere it stays available
  • The address landing on your list, tagged with what they asked for
  • A thank you page that says what arrives and when
  • Promoting it on social
  • The post or story designed to point at it
  • Written for the platform it runs on
  • Scheduled for you, where you want that
  • Ad spend and boosting are yours, and separate
Related work quoted separately
  • Making the lead magnet itself.Designing what the offer is sits in the price, writing the guide or filming the video is quoted
  • Your email platform subscription and your text message charges, which are billed to you by the provider, in your own name
  • Ad spend or boosting to promote it. Paid direct by you, to the platform
  • Any promise about how many people sign up, or what they do afterwards
  • Buying or renting a list. Every address is one your business collected
  • A website build or redesign. A form goes on the site you have
  • Photography, filming and video editing
  • Legal review of your consent wording and your unsubscribe terms
Your quote

What shapes your quote

Start with the standard service. Add only the work your business needs.

Standard starting point
  • The offer decided with youwhat is worth an address in your trade, and what people would scroll past. Chosen before anything gets made
  • The signup page, built and on your brandone page for this offer and nothing else, so nothing on it competes with the signup
  • The form connected to your listan address entered arrives on your platform, not in an inbox somebody has to copy out of
  • Tagged with what they asked forso a later campaign can go to the people who wanted that one thing rather than to everybody
  • The delivery email, written and sending on its ownthey get what they signed up for in the next minute, not when you next sit down
  • A thank you page that says what arrives and when
  • Two rounds of revisions on the writing
  • Tested end to end before it is promotedsigned up as a fake buyer, the file opened, the address checked on the list
Add only what you need
  • Creating the lead magnet itselfthe guide, the checklist, the template or the video. Designing the offer is in the price, making the thing is its own job
  • A quiz or a calculator instead of a filebuilt rather than written, and quoted on what it works out
  • The social posts that point at itdesigned for the platform they run on
  • Scheduling those posts for youthe dates decided and every post loaded in, which includes a call or an email to confirm before anything goes out
  • A brand kit, where there is nonethe page and the email get built on it, so it comes first
  • Each extra signup pagea second offer, a second page and a second delivery email
  • A checkbox added at checkout or bookingconnected to your list, on the system you already sell in
  • Ad spend to promote itpaid direct by you, to the platform, in your own name
Ask about this serviceor call (561) 203-9685
The process

How it runs, step by step

  • Tell me what is going on The form below. What you have now, and what you want instead.
  • A short call, if it needs one Only where the scope cannot be settled in writing.
  • You get the scope and the price In writing, with what is included and what is not.
  • You approve it Nothing starts before you have agreed the scope and the price.
  • The work happens You are told when something needs a decision from you, and nothing else.
  • Handover What was done, where it lives, and what to do next, written down.

More on how working together works.

FAQ

Questions about this service

What makes a good lead magnet?

Something specific that saves an afternoon or answers one question, not a general guide to your industry. It gets decided with you before anything is made, from what people already ask you.

Can you make the guide as well?

Yes, and it is quoted separately. Deciding what the offer should be is in the price. Writing it, designing it or filming it is its own job.

What if I do not have an email platform yet?

Then choosing one is part of this. It gets picked on your list size, whether you want text from the same place, and what you are willing to pay monthly, and you buy it in your own name.

Do I need a website for this?

The page can be built on your email platform and pointed at from your social bios. Where you have a site, the page can live there instead.

How fast does the delivery email go out?

Within a minute of them signing up. It is an automation, so it sends whether you are working or not.

Can the signup be a checkbox instead of a page?

Yes, at checkout, at booking or on a contact form. It gets connected to the same list and worded so the opt in is real.

What happens to the addresses after they arrive?

They land on your list, tagged with what they asked for, so a later campaign can go to the people who wanted that one thing. What you send them next is automation or campaigns, each priced on its own page.

Send me the details

I read it and reply with the scope and the price before any work starts.

Ask about this service or call (561) 203-9685

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

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I will review what you sent and reply within two business days.

You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].