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I want the brand to feel consistent everywhere customers see it

Brand Consistency Check: Website, Social, Video and Email

A brand consistency check shows where the brand changes across channels and gives you one correction plan.

You end up with a written report: what was reviewed, what does not match, and what to fix first. Your website, your landing pages, your profiles, your photography, your videos and the messages customers actually receive, measured against what you say you are.

Every finding names the service that fixes it, so the report is useful whether you hand the work to me or to somebody else.

How this gets fixed

The service is a review against an agreed list.

What gets reviewed is settled before it starts: which pages, which profiles, which videos, which documents and which customer messages. That list is the job, and it is why this has a price rather than an estimate.

Each item is read against your stated identity and whatever guidelines you already hold. Where two things you publish contradict each other, both are quoted side by side rather than described.

The report comes back in priority order, with the correction named and the service that makes it named beside it.

Agreed before it starts

  • Exactly which pages, profiles, videos, documents and customer messages are reviewed
  • Your stated identity and any guidelines you already have, as the thing it is measured against
Scope

What this service includes

Included in your service
  • What gets reviewed
  • Positioning: whether the intended message comes through
  • Visual identity: logos, colors, typography, layouts and graphics
  • Verbal identity: voice, tone, terminology and messaging
  • Your website: design consistency, language and the way it reads
  • Landing pages: whether they match the ads and campaigns that feed them
  • Social: bios, profile images, graphics, captions and presentation
  • Photography: style, subjects, lighting and treatment
  • Video and audio: editing, pacing, captions, music and delivery
  • Customer messages: inquiries, forms, confirmations and onboarding
  • Governance: the guidelines, templates and files you already hold
  • What you are handed
  • A written report naming every item reviewed
  • The inconsistencies found, with examples rather than adjectives
  • Where two things you publish contradict each other
  • Recommended corrections, in priority order
  • Which service fixes each one, so the report is usable by anybody
Related work quoted separately
  • Making the corrections, which are the services the report names
  • Writing or designing anything new
  • Building the brand strategy or identity standards the audit measures against, which comes from Brand Strategy, the Brand Kit and Brand Photo and Video Style Guidelines
  • A review of anything outside the agreed list
Your quote

What shapes your quote

Start with the standard service. Add only the work your business needs.

Standard starting point
  • The list of what is reviewed, agreed before it starts
  • Visual and verbal identity checked against your stated identity
  • Website, landing pages, social, photography, video and customer messages
  • A written report with examples rather than adjectives
  • Recommended corrections in priority order, each naming the service that fixes it
The process

How it runs, step by step

  • Tell me what is going on The form below. What you have now, and what you want instead.
  • A short call, if it needs one Only where the scope cannot be settled in writing.
  • You get the scope and the price In writing, with what is included and what is not.
  • You approve it Nothing starts before you have agreed the scope and the price.
  • The work happens You are told when something needs a decision from you, and nothing else.
  • Handover What was done, where it lives, and what to do next, written down.

More on how working together works.

FAQ

Questions about this service

Do I need an existing brand guide?

Without one the audit measures what you publish against what you say you are, and the gap is usually the finding.

Can you review my website and social together?

Yes. The agreed list is whatever mix you want, and the count is what sets the price.

Will you review my videos?

Yes, as items on the list. Editing, pacing, captions, music and delivery.

Does it include customer emails?

The ones you name. Inquiries, confirmations and onboarding messages are the ones that most often contradict the rest.

Do you fix what you find?

Separately, and only if you want it. Each finding names the service that corrects it, with its own price.

Can I use the report with my own designer?

Yes. It is written to be handed over.

How is this different from a website audit?

A website audit asks whether the site works. This asks whether everything you publish sounds and looks like the same business.

How is this different from the sales process review?

Both might read the same welcome email. This one asks whether it sounds like you. Your Sales Process, Reviewed asks whether it arrives at the right moment and moves the sale forward.

Send me the details

I read it and reply with the scope and the price before any work starts.

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

Your inquiry was received.

I will review what you sent and reply within two business days.

You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].