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I want to understand what changed and what to do next

Marketing Analytics Reports and Review

Marketing analytics review explains what changed, what may have caused it and what to do next.

Know what changed, what may have caused it and what to do next. Receive a plain-language review of the marketing reports that matter to your business, once or every month. Analytics must already be collecting data. Setup is a separate service and cannot recreate the past.

How this gets fixed

What this service is

Choose a one-time analytics review when the reports already exist but nobody has turned them into a decision. Choose monthly reporting when the same sources need to be compared consistently over time.

The standard monthly scope covers up to four agreed reports and one review call. Website, search, maps and profile reporting can be among them. Each additional account or platform is named separately in the quote.

Scope

What this service includes

Included in your service
  • A one-time review of the agreed existing reports, or a monthly reporting arrangement
  • What changed, what may have caused it and what the available data cannot prove
  • Two or three useful next actions, not a list of twenty
  • One review call with the written findings in front of us
  • Up to four agreed reports in the standard monthly scope, such as website, search, maps and profile
  • The same reporting structure each month when monthly reporting is selected
  • Monthly SEO reporting when the agreed sources and usable history support it
Related work quoted separately
  • Analytics, tracking, account or tag setup
  • Historical data from before measurement was installed
  • Website, campaign, profile, advertising or content changes
  • A live dashboard, which belongs to Dashboards and Business Reporting
  • Weekly reporting, ecommerce reporting or extra accounts unless separately named in the quote
  • A guarantee of traffic, leads, sales, attribution accuracy or return on investment
The process

How it runs, step by step

  • Choose one-time or monthly We agree on the decision the review needs to support and whether it repeats.
  • Confirm the sources Access, ownership, tracking health and available history are checked.
  • Set the comparison The agreed reports and comparison periods are fixed so the reading stays useful.
  • Read and explain the data The review separates observed change, possible causes and unknowns.
  • Choose the next actions We review the few actions worth taking and what requires separate implementation.

More on how working together works.

What moves the price
  • Each report beyond four in the monthly scope
  • Each extra advertising or social account
  • Ecommerce reporting
  • Weekly rather than monthly reporting
  • Tracking setup needed before the data can be read
FAQ

Questions about this service

Does this include analytics setup?

Marketing Tracking and Analytics Setup installs and verifies the measurement. Reporting reads the data after it exists.

Can I buy one review without monthly reporting?

Yes. A one-time review reads the agreed existing reports, explains the important changes and gives you the next actions without creating an ongoing arrangement.

Can you report on months before tracking was installed?

A measurement tool cannot recreate visits or actions it never recorded.

How many reports are included?

Up to four agreed reports in the standard monthly scope. Each additional account or report is separately scoped.

Do you make the recommended changes?

The report explains the priorities. Website, SEO, advertising, profile and content work remain separate services.

Is a live dashboard included?

A live dashboard belongs to the separate Dashboards and Business Reporting service because it requires data connections and an interface, not only interpretation.

Tell me which reports you already have and which decision they need to support.

You get the scope, limits, price and delivery window in writing before work begins.

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

Your inquiry was received.

I will review what you sent and reply within two business days.

You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].