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I want clear words that help customers understand and act

Website and Marketing Copywriting

Website and marketing copywriting gives you clear words that explain the offer and guide the reader to a next step.

Ask about this service Call (561) 203-9685

Receive clear website and marketing copy that explains the offer and gives the reader a next step. Copywriting here starts from a recording of you talking about the work. That recording is the source for the voice, so the draft sounds like you rather than like a brochure. Each page gets built around the one decision its reader is making on it, which means what it costs, what happens next and whether it is for them are answered rather than approached. The draft comes back for your corrections, and the words are yours from the moment they are delivered.

What can be written, what is needed first, and where each piece stops

What can be written

Each one is priced on its own, above. Several together can be bundled as one package rather than bought one at a time.

  • Website pagesPriced by how many. The first five together, then each page beyond.
  • An email sequenceThe goal, the order, what each email is doing, and five emails written with subject lines. Each email beyond five is priced on its own.
  • Funnel copyThe offer page, the signup or payment page, the thank you page and an upsell page, written as one run so they carry each other.
  • Ad copyHeadlines and primary text, written in variants so there is something to test rather than one version to hope for.
  • A video scriptWord for word, or an outline to speak off rather than read.
  • Social captionsOne at a time, or ten at once, because the voice gets set once and used ten times.
  • Blog posts and articlesResearched, written and sent for your corrections.
  • BiosOne bio at the lengths each platform allows: the long one, the short one and the one line, all saying the same thing.
  • An edit pass over what you already wrotePriced per page, and often the faster route. You get told when a page is better rewritten than repaired.

What is needed before writing starts, and where to get it

Anything missing here gets named before the work is booked, not halfway through.

  • Your voice, from a recorded conversationHalf an hour of you talking about the work. That recording is the source, and it is what stops a draft sounding like a brochure.
  • Your audience and your offer, settledWho is buying and what they are buying. Where those are not decided, writing is guesswork, and settling them is the messaging and positioning workshop, which comes first.
  • A keyword map, where the writing is meant to be foundWhich page answers which search, approved before anything is written, because the map decides the page order. That is SEO keyword research for websites.
  • Proof for any claim you want on the pageA number, an award or a comparison needs something behind it. Nothing gets invented to fill a gap, and a claim with no source comes back to you rather than going live.
  • One person who approves itA draft edited by committee comes back contradicting itself. One name signs off.

Where the writing stops, and what picks it up

  • Connecting an email sequence so it sends on its ownWriting the emails and wiring them up are two jobs. The words arrive as text you paste in. Making them send on a trigger is email automation and sequences, quoted separately.
  • Designing the email templateThe layout, the colors and the header the emails sit inside is the brand kit applied to email, on the brand kit page.
  • Publishing the words onto your sitePutting them live is web work, quoted with the build or the redesign.
  • Designing the post a caption goes onThe caption is the words. The picture is graphics and static post design.
  • Learning to speak a script instead of reading itA script read aloud is heard as a script read aloud. Pace, breath and speaking off the cuff are trained in on camera speaking coaching.
How this gets fixed

The service is copywriting for your website, your emails, your ads and your posts

Copywriting here starts from a recording of you talking about the work. That is the source for the voice, so the draft sounds like you rather than like a brochure. Pages get structured around what a reader decides at each point, then sent back for your corrections before anything is final.

Each piece is priced on its own, and several can be bundled. A website, an email sequence, funnel pages, ad copy, a video script, captions, blog posts, bios, or an edit pass over copy you already wrote.

The words are yours from the moment they are delivered.

Read your own page against these four

  • Can a stranger tell what it costs, or a range, without contacting you
  • Can they tell what happens next, in one action
  • Can they tell whether it is for them, or for somebody else
  • Are the words the ones your buyers use, or the ones your industry uses
Scope

What this service includes

Included in your service
  • Written for you, and priced piece by piece
  • Website pages
  • Email sequences
  • Funnel and offer pages
  • Ad headlines and text
  • Video scripts
  • Social captions
  • Blogs and longer articles
  • Bios at every length
  • An edit pass over words you wrote yourself
  • How every piece gets made
  • Voice taken from a recording of you talking about the work
  • Built around the decision the reader is making at that point
  • Sent back for your corrections, with one round of revisions
  • Proof required for any claim, and nothing invented to fill a gap
  • Yours to keep from delivery
  • Bought together rather than one at a time
  • Several pieces get quoted as one package instead of counted separately
  • What a piece needs before it can be written is named before the work is booked
  • Where that is a service you do not have yet, you get sent to it rather than sold around it
Related work quoted separately
  • Any promise about rankings, traffic or sales from new copy.Words are one input, and your offer, your price and your audience are the others
  • Legal, medical or regulated claims. You approve them and whoever advises you checks them
  • Invented statistics, awards or comparisons.A claim on your page needs something behind it, and you supply the proof
  • Writing about a market nobody has studied.Where a claim about buyers cannot be sourced, it comes back to you rather than going on the page
  • Sending emails on your behalf.A campaign gets drafted and you press send, from your account and under your name
  • Unlimited revisions.One round is included and anything after it is quoted before it happens
  • Rewriting the same piece for a second audience, which is a second piece
  • Approving the draft.One person on your side signs it off, because a draft edited by committee comes back contradicting itself

What it covers

  • Website copy, up to 5 pages
    • Your voice taken from a recorded conversation How you talk about the work is the source, so the draft sounds like you rather than like a brochure
    • Each page structured around what the reader decides on it What they need to know, in the order they need it, rather than everything you could say
    • Written, then sent back for your corrections You mark what slipped out of voice and it gets fixed before anything is final
    • One round of revisions
    • Yours to keep The words are your property from the moment they are delivered
  • Each page beyond five
    • One more page, in the same voice Structured the same way and revised in the same round
  • An edit pass over copy you already wrote, per page
    • Your words, tightened Often the faster route, and you get told when a page is better rewritten than repaired
  • Your first email sequence, five emails
    • Your email template checked against your brand The colors, the logo, the type and the footer, so what goes out looks like you rather than like the platform
    • The goal of the sequence, agreed first What it is for, and what somebody does at the end of it
    • The order, and what each email is doing Which one teaches, which one answers the objection, which one asks
    • Five emails written in your voice, with subject lines
    • Two rounds of revisions Two on the first sequence, because that is where your voice gets settled
    • Delivered as text you paste in Connecting them so they send on their own is email automation, and it is a separate fee
  • Each sequence after the first, five emails
    • The goal and the order, agreed first What this one is for, and which email does what
    • Five emails written in your voice, with subject lines
    • Two rounds of revisions
    • Written into the template you already have Cheaper than the first one because the template, the brand and the voice are already settled
  • Each email beyond five
    • One more email in the same sequence Written to the order already agreed, with its subject line
  • Funnel copy: the offer page, the signup, the thank you and an upsell
    • Every page a visitor passes through The offer page, the signup or payment page, the thank you page and an upsell page, written as one run so they carry each other
  • Ad copy: headlines and primary text, in variants
    • Written in variants, so there is something to test One offer, several headlines and several openings. Building the ad itself is Ads Designed
  • A script for a long video, up to ten minutes spoken
    • The shape of the whole thing What comes first, what comes last, and what to cut
    • Written to be spoken, not read Short sentences, and the places to breathe
    • The hook, worked out separately The first line, which decides whether the rest is watched
  • A script for a short video or reel
    • The hook and about forty words The first line, then the one idea it carries, then what you want them to do
    • Written to be spoken in one take So it can be filmed without stitching a sentence back together
    • The on screen text, where the platform uses it
  • Five short video scripts
    • Five scripts, each a hook and about forty words
    • Worked out together so they do not repeat each other Five angles on the same offer rather than the same one five times
  • Each caption, written in your voice
    • One caption for one post Written from your voice, not from the picture
  • Ten captions
    • Ten at once, because the voice is set once and used ten times
  • Each blog post or article
    • Researched, written and sent for your corrections Written against an approved keyword map where the point of it is search
  • Bios across platforms
    • One bio, in the lengths each platform allows The long one, the short one and the one line, so they say the same thing at three lengths
Your quote

What shapes your quote

Start with the standard service. Add only the work your business needs.

Standard starting point
  • Your voice taken from a recorded conversationHow you talk about the work is the source, so the draft sounds like you rather than like a brochure
  • Each page structured around what the reader decides on itWhat they need to know, in the order they need it, rather than everything you could say
  • Written, then sent back for your correctionsYou mark what slipped out of voice and it gets fixed before anything is final
  • One round of revisions
  • Yours to keepThe words are your property from the moment they are delivered
Add only what you need
  • Each page beyond five
  • An edit pass over copy you already wroteCheaper than a rewrite and often the faster route. Priced per page
  • Revisions beyond the one included
  • A second version for a different audienceThat is a second piece, not a revision
Ask about this serviceor call (561) 203-9685
The process

How it runs, step by step

  • Tell me what is going on The form below. What you have now, and what you want instead.
  • A short call, if it needs one Only where the scope cannot be settled in writing.
  • You get the scope and the price In writing, with what is included and what is not.
  • You approve it Nothing starts before you have agreed the scope and the price.
  • The work happens You are told when something needs a decision from you, and nothing else.
  • Handover What was done, where it lives, and what to do next, written down.

More on how working together works.

FAQ

Questions about this service

Will it sound like me?

That is the test, and it is why it starts with a recording of you talking about the work rather than a form. The draft comes back for you to correct wherever it slips, and that round is included.

Does the email sequence come connected and sending?

That is a separate fee. The emails arrive as text with their subject lines, in the order agreed. Making them send on their own is email automation, quoted on its own page, and it gets named in the quote rather than discovered afterwards.

Can I buy several of these together?

Yes. Each piece is priced on its own so nothing is bought to fill a package, and where you need three or four of them they get quoted as one job instead of counted separately.

How much writing does a page actually need?

Less than you would expect. A page holds what the reader needs in order to decide and nothing else, and cutting is often the biggest improvement to a page that already exists.

I wrote my own copy. Can you just fix it?

Yes, and it is priced per page rather than as a rewrite. You get told when a page is better rewritten than repaired, before the work starts.

Do you use AI to write it?

Drafting tools get used the way any tool does, and what reaches you is edited, checked against your voice and answerable to you. Nothing goes out that neither of us can stand behind.

What do you need from me to start?

A conversation about how you sell, the questions customers ask before they buy, and the objections you answer on the phone. Those are the page. Proof for any claim, and one person who approves the draft.

Are captions copywriting?

Yes, when they are written for you. A content plan gives you the ideas and a caption suggestion to revise yourself. Captions written in your voice and ready to post are priced here, one at a time or ten at once.

Send me the details

I read it and reply with the scope and the price before any work starts.

Ask about this service or call (561) 203-9685

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

Your inquiry was received.

I will review what you sent and reply within two business days.

You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].