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I want photos and videos that look and sound like the same brand

Brand Photo and Video Style Guidelines

Photo and video style guidelines give every shoot and edit the same visual and audio direction.

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You end up with a written media style guide, and anybody you hire can follow it. How your photographs are lit and framed, how your videos are shot and cut, what your captions and lower thirds look like, and what your audio sounds like.

It travels. Hand it to a photographer, an editor, a videographer or an AI tool and the work comes back looking like you.

How this gets fixed

The service is creative direction, written down.

Brand guidelines cover logo, color and type. Media guidelines cover the things a camera and an edit decide: who is in frame, how it is lit, how long a cut runs, where the caption sits, what the music is doing.

Each area is agreed with you and written with reference examples beside it, so it is a specification rather than a preference. Different standards for different video types where you need them, because a talking head and a product clip are not the same job.

Photography direction

  • Subjects: who and what appears, and who does not
  • Lighting, indoors and out
  • Environments and backgrounds that belong to the brand
  • Composition and framing
  • Color treatment, so two shoots a year apart still match
Scope

What this service includes

Included in your service
  • Cinematography direction
  • Shot sizes and camera angles
  • Framing and headroom
  • Camera movement, and when it stays still
  • Backgrounds and locations
  • On camera presentation
  • Wardrobe and what reads badly on camera
  • Props and what is in frame behind you
  • Posture, expression and delivery
  • Editing and motion identity
  • Pacing, cuts and transitions
  • Caption style, placement and timing
  • Lower thirds, name bars and overlays
  • Animation style and how much movement is too much
  • Audio identity
  • Music direction and the kind of track that fits
  • Sound effects, and where they are not used
  • Vocal characteristics: pace, warmth and energy
  • What you are handed
  • A written media style guide with reference examples
  • Reusable creative specifications anybody you hire can follow
  • Different standards for different video types where you need them
Related work quoted separately
  • Photography sessions
  • Filming, which is Video Filming Sessions
  • Editing finished videos, which is Video Editing
  • Custom animation or motion graphics production
  • Licensed music or custom sound recording
  • Ongoing content production
Your quote

What shapes your quote

Start with the standard service. Add only the work your business needs.

Standard starting point
  • Photography direction: subjects, lighting, environments, composition, color
  • Cinematography direction: shot sizes, angles, framing, movement
  • On camera presentation: wardrobe, props, posture, delivery
  • Editing and motion: pacing, cuts, captions, lower thirds, animation
  • Audio: music direction, sound effects, vocal characteristics
  • A written guide with reference examples, usable by anybody you hire
Ask about this serviceor call (561) 203-9685
The process

How it runs, step by step

  • Tell me what is going on The form below. What you have now, and what you want instead.
  • A short call, if it needs one Only where the scope cannot be settled in writing.
  • You get the scope and the price In writing, with what is included and what is not.
  • You approve it Nothing starts before you have agreed the scope and the price.
  • The work happens You are told when something needs a decision from you, and nothing else.
  • Handover What was done, where it lives, and what to do next, written down.

More on how working together works.

FAQ

Questions about this service

What is the difference between brand guidelines and media guidelines?

Brand guidelines cover logo, color and type. Media guidelines cover photography, filming, editing, motion and audio. Brand Kit: Logo, Color and Fonts is the first one.

Can you write these for a brand that already exists?

Yes. An existing identity is the thing the media direction is built to match.

Can I give this to another videographer?

Yes, and that is what it is for. It is written to be followed by somebody who has never spoken to you.

Do you film and edit as well?

Separately. Video Filming Sessions records it and Video Editing finishes it. Either can be bought with this guide or without it.

Does it cover Reels and YouTube?

Yes, and they get different standards where they need them. Vertical and horizontal are different framing jobs.

Can this be added to a Brand Kit I already bought?

Yes. It is written as its own document and sits alongside the brand guidelines.

Send me the details

I read it and reply with the scope and the price before any work starts.

Ask about this service or call (561) 203-9685

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

Your inquiry was received.

I will review what you sent and reply within two business days.

You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].