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I want paid social campaigns built around one clear goal

Paid Social Media Ads Management

Paid social ads management plans, launches and improves campaigns around one audience, offer and goal.

Put an offer in front of an agreed audience on one social platform, then monitor and improve the campaign. Advertising spend is yours and goes straight to the platform. It is not part of the service quote. What gets built is one campaign, on one platform, for one offer.

Whether the offer is ready gets checked before anything is built, because money behind an offer nobody understands is money gone.

No reach, clicks, leads, cost per result or return is promised. Nobody can promise those. What you get is a written readiness finding, a campaign you own, your approval in writing before it runs, and a handover.

Choose the paid social work you need

  • Paid social ads setup
  • Paid social ads managed, monthly
  • Monthly report and decisions call
  • Weekly report, plus the monthly call

What an ad actually is here

An ad is a different thing on each platform, and on two of them it is not a picture or a video at all. This is what you are actually buying space for.

Google Search adText only. Headlines and lines of description, shown above the results when somebody searches. No image, no video, nothing to film. The writing is the ad.
Local Services AdsNot an ad you design. Google shows your business name, your reviews, your area and your verified badge, pulled from the profile you were screened for. There is no creative to make.
Facebook, Instagram, TikTokHere the ad IS a reel, an image or a carousel. This is the only place where the videos and graphics get used as ads, and making them is its own service.
YouTube and DisplayVideo on YouTube, images across other websites. Both bought inside Google Ads rather than separately.

So a Search campaign needs no footage and no design. A paid social campaign needs both, and the ads get made before the campaign can run.

Needed before this can runAds designed: video, static and carousel

On Facebook, Instagram and TikTok the ad IS a reel, an image or a carousel, so it has to exist before a campaign can run. Three versions of each, so the cheaper one can be found. Bring your own and this starts straight away.

What each platform does with a daily budget

A daily budget does not mean the same thing on Google as it does on Meta, on Yelp or on Nextdoor. Each line below is that platform's own published rule, linked to the page it came from, and it gets said before you spend rather than after.

PlatformWhat it does with your budget
Google AdsUp to twice your daily number on a single day, and never more than 30.4 times it in a month. A $20 a day budget can reach $40 on a Tuesday and will not pass $608 in the month.
Microsoft, which is BingMicrosoft says it "usually keeps overspend to less than 100% above your daily limit", which is up to double. It also sets a monthly cap of your daily budget times the days in the month.
Local Services AdsA weekly budget, and the monthly maximum is that weekly number times 30.4 divided by 7. You are charged per lead, not per click: when somebody calls, messages or asks to book.
Facebook and InstagramUp to a quarter more than your daily budget on a given day. Meta's own example: a $10 budget can spend $12.50. A lifetime budget is a hard ceiling instead.
LinkedInUp to one and a half times your daily budget on a day with good auction opportunities. The day resets at midnight UTC, not your midnight.
PinterestUp to a quarter more than the daily figure, averaged out from Sunday to Saturday rather than day by day.
RedditUp to a fifth more. Reddit also publishes its floors: $5 a day, and minimum bids of $3.50 per thousand views or 10 cents a click in the US.
TikTok$50 a campaign and $20 a day an ad group are TikTok's published minimums. A month-long ad group budget therefore starts at $620. TikTok is not a five dollar a day platform.
Snapchat$5 a day at the ad squad level, $20 a day at campaign level.
X"we will never go over this amount" is X's own wording on the daily budget, and it publishes no minimum spend at all.
NextdoorCharged up front: your daily budget times 31 days, and again every 31 days. Presets start at $3 a day.
YelpCapped by the month, not the day. The daily figure is an average, and the ceiling is that average times 30.

Where a platform publishes no minimum spend, it is left blank rather than filled in with a number from somewhere else.

Your accounts, your money, and your name on it

  • The ad spend is yours and goes to the platform directly.It is not paid to me and it is not marked up. You see what you spent because you are the one billed.
  • You own the advertising account.Access is granted to me and you can remove it yourself, on any platform, on any day.
  • Google tells advertisersthey have the right to know their clicks, impressions and total cost, and that a third party should set up a separate account in their name. That is how these are set up.
  • Nothing here promises a position.Google says in its own guidance to advertisers that a specific ad position cannot be guaranteed.
How this gets fixed

The service is one campaign, built after the offer is checked

One platform, one campaign, one audience. Deliberately narrow, because the fastest way to waste a budget is to launch on four platforms and learn nothing from any of them.

The account and tracking are set up, three ad variations are built from material you supply, and it is handed over documented. Ad spend is paid by you, directly to the platform.

Before anything is built

Why the offer gets checked first, and where your money goes

Advertising does not begin until we confirm what you are selling, who should see it, why they should choose it, where the click leads, how inquiries will be handled and how results will be measured. If something is missing, the client receives the readiness findings and a separate quote for messaging, copywriting, a landing page, tracking or follow-up systems.

The six things confirmed first

  • What you are selling, in words a stranger understands on the first read
  • Who should see it, and what that person is meant to do next
  • Why that person would choose you instead of the business beside you
  • Where the click lands, and whether that page carries the promise the ad made
  • How an inquiry gets answered, booked or followed up, and by whom
  • How the result gets measured, and whether that measurement can be recorded

When advertising is not the first repair

Advertising is not the first repair. Any one of these gets found in the readiness check and named before a campaign is proposed.

  • The offer is unclear, or takes a conversation to explain
  • The buyer and the desired action have not been decided
  • The destination does not continue the promise the ad makes
  • Nobody is free to answer, book or follow up on responses
  • Copy and creative cannot be approved on a schedule
  • The account, page, domain or payment method is not controlled by you
  • There is no reliable way to record the action that matters
  • The available budget cannot support a test worth reading

Repair is not added automatically and it is not bundled into the setup price. The finding names the service it belongs to, and you decide.

Where the spend goes

Advertising spend is separate and paid by you directly to the platform, on your own payment method, in your own account. The setup price and the monthly price pay for the work described here and nothing else.

No reach, clicks, leads, conversions, cost per result or return is promised. The platform, the auction, the offer, the creative, the destination, the competition and the follow-up all affect what happens.

Scope

What this service includes

Included in your service
  • A written readiness finding before anything is built.Whether the offer, the page it lands on and the way you answer inquiries can carry paid traffic yet
  • One platform, chosen with reasons
  • One campaign, with one objective.The objective is what you are asking the platform to optimize for: messages, form fills, calls, or purchases. Picking two makes it do neither well
  • One audience strategy. Who the ads are shown to, and on what basis
  • Three ad variations, built from material you supply
  • Business, advertising and billing setup in your own name
  • Placements, schedule and budget settings named in the proposal.Placements are where the ad can appear, such as a feed, a story or a reel
  • One primary conversion event checked or configured through an available method.A conversion event is the action you want counted, and without one the platform is optimizing toward nothing
  • A tracking test and a launch checklist
  • A written approval record and a preview before launch.Nothing runs until you have seen it and said yes in writing
  • Evidence that the campaign is live, scheduled or paused by you
  • One check 14 days after launch
  • A written handover covering spend, billing, pausing and ownership.Including how to turn it off yourself, in one step
  • Any setup error of mine, corrected
Related work quoted separately
  • Advertising spend, platform charges and any tax on them.You pay the platform directly, from your own account, and you can see every dollar of it
  • Photography, filming, video editing or advanced design
  • A new landing page, or repairs to the destination page
  • Copywriting beyond the three ad variations
  • Messaging or positioning work on the offer itself
  • Branding, logos or a visual system
  • Unlimited ads, audiences, campaigns or revision rounds
  • A second platform, or a second campaign
  • Ongoing management, unless it is bought
  • CRM building, sales follow-up or answering inquiries for you.A CRM is the system that tracks who inquired and what happened next
  • Organic posting, comments, direct messages or community management
  • Influencer agreements and creator contracts
  • Legal review, claim substantiation or regulatory approval
  • Recovery of a restricted, disabled or compromised advertising account.Platforms restrict ad accounts and only the platform can lift it
  • Any promise of approval, delivery, reach, clicks, leads, cost per result or return
Your quote

What shapes your quote

Start with the standard service. Add only the work your business needs.

Standard starting point
  • One platform, one campaign, one audience strategy. Readiness checked before anything is built. Account and pixel or conversion setup, audience decisions, three ad variations from supplied material, launch and a written handover.
Add only what you need
  • More than one platform, campaign or audience set
  • Ad creative, photography or video production
  • Landing pages, which are a separate service
  • Copywriting beyond the three variations
  • Ad spend, which you pay the platform directly
  • Ongoing management and reporting
  • Account recovery, or a restricted advertising account
The process

How it runs, step by step

  • Tell me what you are selling The form below. The offer, the buyer, the destination and what counts as a result.
  • Readiness is checked The six things get confirmed. Whatever is missing is written down and named.
  • You get a written scope The platform, the campaign, the material needed, the measurement, the access, the budget and the delivery window. In writing, before anything starts.
  • You approve and pay Then the setup is scheduled.
  • The accounts are set up in your name Business account, advertising account, billing and the measurement, all owned by you.
  • The campaign is built One campaign, one audience strategy and three ad variations from the material you supplied.
  • You approve it before it runs A preview and a written approval record. Nothing goes live without it.
  • Launch, then the 14 day check One check afterward, then the written handover covering spend, pausing and ownership.

More on how working together works.

What moves the price
  • A second platform, or a second campaign
  • More than three ad variations
  • More than one audience strategy
  • A destination page that needs fixing before traffic is sent to it
  • No conversion tracking in place yet, so it has to be built before launch
  • Ongoing management after the build
When this is your service, and when it is a different one

This is your service when:

  • There is one offer worth putting money behind, and you can say what it is
  • The people who buy it can be described, not guessed at
  • A destination already exists that carries the promise the ad makes
  • Somebody answers inquiries, and knows what to do with them
  • There is a test budget you can afford to spend without a promised return
  • One named person can approve copy and creative on a schedule
  • You want one platform done properly instead of four done thinly

When it is a different service

What is happeningWhere it goes
The offer cannot be explained in one clear sentenceMessaging and positioning
The words are the problem, on the ad or the pageCopywriting
There is nothing to look at, and no consistent lookBranding
The click has nowhere useful to landLanding pages
Nothing records what an ad actually producedTracking and reports
Inquiries arrive and then get lostCRM and lead tracking
The unpaid profiles are the real gapSocial media
You need the objective, audience, message, channels and formats planned firstContent Strategy & Planning

If several of these overlap, say so. It can be quoted as one ordered project instead of buying several disconnected services.

Build it once, or build it and have it run

Two purchases. The setup can be bought on its own, and often is. Management is only worth buying once something is live and worth watching.

Setup

· One time

One platform, one campaign, one audience strategy, and three ad variations built from material you supply. Readiness is checked first. Account, billing and measurement are set up in your own name, the campaign is built and approved in writing before it goes live, and you get a written handover.

It stops at launch and one check afterward. Creative production, landing pages and copywriting are separate services.

Monthly management

· Monthly, optional

One platform, one campaign, and a monthly spend ceiling named in the proposal. Budget pacing, audience and placement adjustments, rotation of the current ad variations, limited copy testing, one monthly report and one review meeting.

A second platform, new campaigns, new creative production and video editing are priced separately. The proposal names the monthly working limit.

Advertising spend sits outside both prices and is paid by you to the platform.

Where management ends

Included in the monthly workPriced separately
The one platform and the one campaign named in the proposalA second platform, or a second campaign
Spend kept inside the ceiling named in the proposalA ceiling raised beyond what the proposal named
Rotation and light testing of the current ad variationsNew creative concepts, photography or video
Audience, placement and schedule adjustmentsNew audiences built for a new offer or a new market
One monthly report and one review meetingCustom dashboards, or attribution modeling
Answers about what the report showsDaily community management, comments and direct messages
How the platform gets decided, and who decides approval

The platform is chosen after the buyer, the offer and the creative you can realistically supply. Not before.

  • Where the people who buy from you already spend attention
  • Whether the thing being sold is understood visually or professionally
  • How long the buying decision usually takes
  • Which formats you can actually feed, in photographs, video or plain graphics
  • What audience information you already own and are allowed to use
  • Whether the action that matters can be recorded at all
  • What the unpaid profiles already show about what people respond to

A platform is not chosen because it is popular. If the buyers are not there, or the creative you can supply does not suit it, the recommendation says so.

One platform, one campaign

The setup covers one platform and one campaign. Whether two connected apps are quoted as one platform or two is settled in the written proposal before work starts, not assumed here.

What the platform decides, and what it publishes

Approval is the platform's decision, never mine. TikTok publishes its own answer: all ads are reviewed against the TikTok Community Guidelines and the TikTok Advertising Policies.

Meta and LinkedIn also publish advertising rules, and those pages cannot be read by an automated check from here. So no rule of theirs is stated here. The current policy is read from the platform during the work and shown to you with its source, before anything is built on it.

A review, a rejection or a restriction can delay or prevent a launch. That is the platform's decision and it is not something anyone can promise around.

Everything delivered, and the limit on it

Everything below is delivered for one platform and one campaign.

  • A written readiness finding, before anything is built
  • A platform recommendation with the reasons behind it
  • A business account, advertising account and billing relationship in your name, or a written record of what blocked that
  • The campaign objective, audience strategy, placements, schedule and budget settings, named in the proposal
  • Three ad variations, built from the material you supply and approved by you
  • One primary conversion event checked or configured through a method the platform makes available
  • A tracking test and a launch checklist
  • A written approval record and a preview before anything goes live
  • Evidence that the campaign is live, scheduled or paused by you
  • One check 14 days after launch
  • A written handover covering spend, billing, pausing and ownership

The 14 day check is the included look after launch. It is not a claim that every campaign has enough data to judge by then.

What I need from you

Split in two on purpose. The first list is all that is needed to price this and to tell you whether you even want it. The second only matters once you have said yes.

Before I can quote you

  • The one offer you want advertised, and what a buyer pays for it
  • Who that buyer is, and where they are
  • The destination the click would land on
  • The action that counts as a result
  • The monthly ad budget you can spend without a promised return
  • Average sale and margin, if you know them
  • What photographs or video already exist and can be used
  • Which accounts already exist, and who controls them
  • Any past restriction, rejection or closed account
  • Who answers an inquiry, and how quickly

That is the form below. A few minutes, and it saves a call.

After you approve

  • Owner-level access to the business and advertising accounts, by invitation
  • A payment method you own, on your own account
  • Approved brand materials, photographs or video
  • Claims you can support, and any privacy information the destination needs
  • One named person who can approve copy and creative on a schedule
  • Access to the destination page and to whatever records the result

Platform invitations and assigned roles are used wherever the platform offers them. No password or payment card detail is sent by email or text. You own the accounts and you pay the platform directly.

How long it takes, and what delays it
My work

The setup is normally ready to launch within seven to ten business days after payment and after access, usable material, approved claims and measurement decisions have arrived. Your proposal carries the actual window.

What moves the date

Late material or late approval moves the launch date. A platform review, rejection or restriction can delay or prevent a launch, and that decision belongs to the platform.

Payment

The setup is paid in full before it is scheduled. Monthly management, when it is bought, is paid before each service month and ends with 30 days written notice from either side. Advertising spend is billed to you by the platform and never passes through me.

Once the setup has been scheduled and started, the payment is not refunded. What has been completed is yours either way.

What you own afterwards, and when it is finished

The business account, the advertising account, the billing relationship, the approved final creative and the audience data the platform lets you keep are yours. Access is by invitation, at the level the work needs, and it can be removed by you at any time.

How you will know it is finished

  • The readiness finding is delivered
  • The campaign settings and the three ad variations are approved in writing
  • The measurement test is run and recorded
  • The campaign is live, scheduled, or paused by your decision
  • The written handover is delivered

Completion means the campaign was built, approved and handed over. It does not mean the platform approved it, and it does not mean a result was produced.

What happens if I get it wrong, a platform refuses, or you change your mind

If I got a setup detail wrong

Any setup error of mine is corrected without charge when you report it within 14 days of handover.

If the platform rejects something

A rejected claim, a changed platform requirement or a restriction is looked at and explained. Rebuilding around it, rewriting creative or appealing an account decision is separate work.

If you change the offer or the market

A new offer, a new market, a new platform, a new campaign or a new creative direction after the build has begun is additional scope and may need a new quote.

If the project stalls

If access, material or approval does not arrive, the project can be closed with the completed work documented. Completed work is not repeated. Reopening it may need a new quote.

If you cancel after work has started

Once the setup has been scheduled and started, the payment is not refunded. You get the work completed to that point, in your own accounts. Monthly management ends with 30 days written notice.

FAQ

Questions about this service

Which platform do I need?

That follows the buyer, the offer, the creative you can supply and the action that can be measured. The recommendation can be that paid social is not the right first move at all.

Is the ad budget included in the price?

Advertising spend is separate and paid by you directly to the platform, on your own payment method. The price pays for the work described here and nothing else.

Can you guarantee leads or sales?

The service does not promise reach, clicks, leads, conversions, cost per result or return. The platform, the auction, the offer, the creative, the destination, the competition and the follow-up all affect what happens.

Will you make the photographs and the video?

Not in the setup. It uses material you supply and approve. Production can be quoted separately, and so can copywriting beyond the three ad variations.

Can ads fix an offer nobody understands?

That is messaging work, and it gets quoted separately. Advertising an unclear offer spends money to find out it was unclear.

What if the click has nowhere good to land?

The readiness finding says so, and a landing page is quoted separately. A campaign is not built on a destination that cannot carry it.

Who owns the advertising account?

You do. The account, the billing relationship and the approved creative are yours. Access is by invitation and can be removed by you at any time.

Will the ads definitely run?

Approval is the platform's decision, never mine. A review, a rejection or a restriction can delay or prevent a launch.

How long does the test run?

The proposal names a budget and a review point that suit the market. The 14 day check is the included look after launch, not a claim that every campaign has enough data to judge by then.

Can I buy the setup without the monthly management?

Yes, and many do. The setup ends at launch, the 14 day check and the handover, in accounts you own. Management is only worth buying once something live is worth watching.

What happens at the spend ceiling?

The proposal names it. Spending above it is a decision you make, and a higher ceiling is quoted before it happens rather than after.

Do you work outside Palm Beach County?

Yes, by video. This work needs nobody in the room. In person covers Palm Beach County, Broward County and the Treasure Coast.

Tell me who you want to reach, and what you want that person to do.

You get the readiness finding, the platform recommendation, the scope and the price in writing before anything is built.

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

Your inquiry was received.

I will review what you sent and reply within two business days.

You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].