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I want to stay in front of customers with useful email and text campaigns

Email and Text Campaigns and Newsletters

Email and text campaigns keep useful messages in front of customers on an approved schedule.

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Email and text reach the customers you already have, on the day you choose. A campaign is one message to that list or to a slice of it: an offer, a date that is filling up, news about the business, a reason to come back this month.

The setup is where the work sits, and it happens once. A template on your brand, one clean list built from the contacts already in your till, your inbox and your booking system, and the words. After that a campaign is an afternoon rather than a project, the second one is quicker than the first, and the reporting tells you which ones earned their place.

What is needed first, what text costs, who presses send, and which platform

What is needed before anything gets written

  • A brand kit, or an email template already builtThe colors, the typefaces and the header the emails sit inside. Without one, designing or coding that template is quoted on top, or it is the brand kit first. Emails go out on your brand either way.
  • A list, or the way to start oneThe contacts you already hold, from your till, your inbox, your booking system or a spreadsheet, gathered into one place and cleaned of duplicates on the way in. Where there is no list yet, building one is lead magnets and email signup capture, quoted on its own.
  • A platform to send fromYours, where it can do the job, or one recommended on your list size and what you are willing to pay monthly. Bought in your own name.
  • Groups and tags, where you want to send to some of themA tag is a label on a contact, and a group is everybody carrying one: past customers, a service they bought, the town they are in. Sorting your list that way is its own job and it is quoted separately. Without it, a campaign goes to everybody.
  • What the send is forThe offer, the date, or the news. One campaign does one job, and the one thing you want them to do gets decided before the writing starts.

Text messages, and what they cost

  • Priced separately from the emailText is an add on, not part of the campaign price, because it is a second set of words and a second thing to connect.
  • Your platform decides whether it is possibleSome send email and text from one place. Some send only email. Which yours does is checked before anything is promised.
  • Sending rates are the thing to weigh when choosing oneText is charged per message by whoever sends it, on top of the subscription, and billed to you in your own name. A platform that looks cheaper monthly can cost more once text is switched on.
  • Written for the length it hasA text is short, and it suits something time bound rather than a newsletter.

Who presses send, and how you know it worked

  • You do, on the campaign priceIt arrives written, designed and loaded in your account, ready to go out.
  • Or scheduling gets addedThe dates decided and every campaign loaded in, which includes a meeting or an email to confirm the schedule before anything sends. Priced as an add on.
  • Reporting, where your platform has itWho opened, who clicked and who bought, read from the account you already pay for.
  • Where it does not, that gets quotedReporting set up on your platform so the numbers exist before the second campaign goes out.

Which platform it runs on

  • The one you already pay forWhat yours can do is checked first and named, rather than discovered halfway through.
  • Or one recommended for what you needMailchimp, Klaviyo, Brevo, ActiveCampaign or GoHighLevel, chosen on your list size, whether you want text from the same place, and what you are willing to pay monthly. Bought in your own name.
  • Or a coded sender, where the list is large enoughA delivery service like Amazon SES or Postmark that puts a finished email in an inbox, with every other part written as software you own. The full comparison and when it pays back is on email and text automation and sequences.
How this gets fixed

The service is an email and text campaign setup

This is setup and production. The templates, the list and the sending schedule are built, then the campaigns and newsletters are written, designed and scheduled inside your account. The contacts you already hold get gathered into one list, the campaign is written and designed, and the results are read afterwards so the sends that do nothing get dropped.

You end up with reusable templates, a list you own, and a calendar of what goes out and when.

What can be sent

  • A newsletter, on a rhythm you keep
  • A promotion or an offer with an end date
  • An announcement: new service, new hours, a move
  • A seasonal or holiday send
  • An invitation to an event, a class or a webinar
  • A one off send to people who have not bought in a while
  • A review or a survey ask
  • A text offer, short and time bound
Scope

What this service includes

Included in your service
  • How many
  • One send is one campaign
  • A newsletter is priced per issue, and a run of them gets quoted together
  • The first one carries the template and the list, so it costs more than the second
  • Sending it
  • Templates you can reuse
  • A list built from the contacts you already hold
  • Scheduled in your account, or loaded and left for you to send
  • Text messages, where your platform sends them
  • Whether yours can send text at all, checked first
  • The same offer written short enough to be a text
  • One platform for both, where that is what suits you
  • The messages themselves billed to you by whoever sends them
  • Knowing if it worked
  • Who opened, who clicked, who bought
  • Read from your platform, where yours reports it
  • Where it does not, setting up reporting is quoted
  • What to stop sending
Related work quoted separately
  • Buying or renting a list. Every address on it is one your business collected
  • Any promise about open rates, click rates or inbox placement.Those are decided by your recipients and their providers
  • Your email platform subscription and your text message charges, which are billed to you by the provider, in your own name
  • Anything that sends on a trigger, which is Email and Text Automation and Sequences
  • A full identity. Logo, typefaces and color are Brand Kit: Logo, Color and Fonts
  • Long form writing for the website, which is Copywriting
  • Fixing duplicate and broken contact records before they go in, which is Contact and Data Cleanup
  • Sending from my account. Everything sends from your address, under your name
  • Legal review of your consent wording and your unsubscribe terms
Your quote

What shapes your quote

Start with the standard service. Add only the work your business needs.

Standard starting point
  • A list built from the contacts you already holdthe names and addresses already sitting in your till, your inbox or your booking system, gathered into one place
  • One reusable template on your brandthe layout, the colors and the header every later campaign gets built on, so the second one is quicker than the first
  • The campaign written and designedthe subject line, the body, and the one thing you want them to do
  • Two rounds of revisions on the writingyou read it, mark what is wrong, and it comes back changed. Twice
  • A test send before it goes outsent to you first, so you see exactly what they will see
  • Sent from your own accountyour platform, in your name, and the list stays yours
Add only what you need
  • Scheduling a run of campaigns for youthe dates decided and loaded in, which includes a meeting or an email to confirm the schedule before anything sends
  • The email template designed from nothingwhere there is no brand kit yet, the brand kit comes first
  • Text messages as well as emailset up here where your platform sends text, and the messages billed to you by whoever sends them
  • Each campaign beyond the firstthe template is the expensive part, and it is only paid for once
  • Anything that sends on a triggerthat is email automation and sequences, and it is priced on its own page
  • Contacts sorted into groups and tagsa tag is a label on a contact and a group is everybody carrying one, so a campaign can go to past customers or to one town rather than to the whole list. Quoted on its own
Ask about this serviceor call (561) 203-9685
The process

How it runs, step by step

  • Tell me what is going on The form below. What you have now, and what you want instead.
  • A short call, if it needs one Only where the scope cannot be settled in writing.
  • You get the scope and the price In writing, with what is included and what is not.
  • You approve it Nothing starts before you have agreed the scope and the price.
  • The work happens You are told when something needs a decision from you, and nothing else.
  • Handover What was done, where it lives, and what to do next, written down.

More on how working together works.

FAQ

Questions about this service

How often is often enough?

Monthly, as a starting point, and twice a month suits a lot of businesses. What matters more is that it is regular, because a predictable sender gets opened and a random one gets ignored.

What is the difference between this and automation?

A date. A campaign goes out when you say so, to everyone or to a slice of your list. An automation goes out to one person the moment they did something, and nobody presses send.

What do I even write about?

The questions customers ask you in person. Those are already written in your own words and they are the reason people opened in the first place. A topic list gets built from them at the start.

Can you schedule them for me?

Yes, as an add on. The dates get decided together in a meeting or over email, then every campaign is loaded in and confirmed back to you before anything sends.

Is text messaging included?

Text messaging is priced separately and depends on your platform being able to send it. The messages themselves are charged to you per message by whoever sends them.

Will this annoy my customers?

It annoys the ones who only ever hear from you when you want something. Useful sends in between change that, and the unsubscribe rate tells you the truth either way.

Can you use the list I have in a spreadsheet?

Yes, as long as those people gave you their address. It gets cleaned of duplicates and dead addresses on the way in, because sending to a stale list works against you.

How do I know if it worked?

Who opened, who clicked, and who bought afterwards. The last one is the only one that pays, so it is the one the reporting is built around.

Send me the details

I read it and reply with the scope and the price before any work starts.

Ask about this service or call (561) 203-9685

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

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