I want to know what customers search and which page should answer
SEO keyword research matches each important customer search to the right website page.
Use the words your customers search and give each important search a page that answers it. Customers do not always search with the words a business uses for its own services. The job is to find the words they actually type, group those searches by what the person is trying to do, and decide which page answers each group. You end up with a research workbook, a page map and a written brief for each priority page. It decides what to write and where it goes. It does not write it, and nothing on the website is edited.
It is research and a plan, not writing. What your customers actually type is established, then each of those searches is assigned to the page on your site that should answer it.
You end up with a map showing which page answers which search, which pages you are missing, and a brief for each one so anyone can write it. The writing itself is copywriting.
This is your service when:
| What is happening | Where it goes |
|---|---|
| The website is hard to find and the cause is unknown | SEO and local Google Search |
| An audit already exists and the repairs need carrying out | Ask about this service |
| The map is approved and the pages need writing | Copywriting |
| The structure or the platform itself needs rebuilding | Web design |
| You need to plan content objectives, messages, channels and formats | Content Strategy & Planning |
| You want keywords, match types and budget for paid search | Google Ads setup and management |
| You want to be quoted in AI answers | Getting found in AI answers |
| Search Console or Analytics is missing or unread | Tracking and reports |
| You want approved search-engine setup changes carried out | SEO implementation and website optimization |
If several of these overlap, say so. It can be quoted as one ordered project instead of making you buy several disconnected services.
More on how working together works.
A page map you can act on, and the reasoning behind every line of it.
What you will not have is a promised search volume, a ranking, traffic or sales. Volume figures come from third party research tools, and they are recorded as estimates next to the term they belong to.
A list of phrases is not a plan. The same product is searched for in very different words depending on how far along the buyer is, so the research groups searches by what the person is trying to do, then decides which page carries each group.
The words used before anybody knows what the solution is called. Symptoms, costs, deadlines and the outcome wanted. These usually belong on a question page or high on a service page, not on a page built to close a sale.
The words used while a buyer is still choosing between approaches, providers or price levels. These need a page that explains the difference honestly, including where your offer is the wrong fit.
The words used when somebody knows what they want and is looking for who does it, often with a place attached. These belong on a service page or a location page with a clear next step on it.
Searches with the same purpose belong on the same page. Two pages aimed at one theme split the evidence and leave the reader guessing which one to read. A separate page is recommended only when the buyer needs a meaningfully different answer.
Google guidance on titles advises against stuffing keywords into them, and a stuffed page reads badly to the person you actually want to hear from. The map works the other way around: one job for the page, written in the language customers already use.
Research comes from six sources and they are not equally reliable. Every line in the workbook says which one it came from and how much weight it carries, so you can tell a measured fact from a third party guess without asking.
The strongest tier. This is a record of what happened, not a sample and not an opinion. A line backed by it can be defended a year later.
Reliable for how people talk. It is not countable and it is not everybody, because it only shows the people who chose to write something.
The weakest tier, and the only one that produces a number. It is useful for ranking one term against another. It is recorded as an estimate, with the tool and the date beside it, and it is never presented as a fact.
Where a source is missing, the workbook says so. A business with no Search Console access still gets a map. It gets one built on observation and estimate, and that is written on the front page of the workbook rather than left for you to discover.
This comes from your sales conversations, your existing material and public customer questions. It is not a survey and it is not a market research panel.
Searches with the same purpose belong on the same page. Themes are grouped by meaning first, and only then counted.
Where read access exists, the queries and pages already reported inside Google Search Console are reviewed, because that is the record Google itself keeps of how the site appears in Search.
Search Console describes what happened. It does not prove that one page or one phrase caused it, and a site with little history will have little to read.
Results vary by location, time, device, language and personalization. What is recorded is a dated observation, not a fixed picture.
This examines pages anybody can open. It does not include their private business data, their traffic or their revenue.
This is a structural read of the pages. Crawling, indexing, speed, redirects and technical repairs belong in SEO and local Google Search.
This research is often more useful before a website exists, because the page map becomes the plan the site is built from. Deciding page structure before the build costs a conversation. Deciding it afterwards costs a rebuild.
Planning a new site? This pairs with a new website, and doing it in that order means the pages get built once.
Delivered for one website, one language and one primary market.
This research decides what to write and where it goes. It does not write it. Writing the pages is copywriting, and publishing them is web design or quoted from an audit.
Split in two on purpose. The first list is all I need to price this and tell you whether you even want it. The second only matters once you have said yes.
That is the form below. A few minutes, and it saves a call.
No password is sent by email or text. Read access is granted from your own account and can be removed at any time.
The starting project is normally delivered within ten business days after payment and after the interview, the information and the access have arrived. Your proposal carries the actual window.
If the interview, the material or the access arrives late, the delivery date moves and the work may return to the next available opening.
The project is paid in full before it is scheduled. Once the work has been scheduled and started, the payment is not refunded, and what has been completed is yours either way. Additional page briefs beyond the included five are priced individually.
One review meeting, up to 45 minutes, and one consolidated revision round are included. Revision comments are collected once and requested within seven days of handover. A revision adjusts the research delivered. It does not add services, markets, competitors, pages or briefs the proposal did not name.
The workbook, the page map and the briefs are yours. Research tool databases and the software they run on stay licensed to their providers and are not transferred.
Completion means the research and the map were delivered. It does not mean pages were written, edited or published, and it does not mean Google changed anything.
Any factual error in the research is corrected without charge when you report it within 14 days of handover.
A changed service list, audience, market or website structure after approval can require a new quote, because the map is built on top of those decisions.
If the interview, the material or the access does not arrive, the project can be closed with the completed work documented. Previously completed work will not be repeated. Reopening or extending it may require a new quote.
Once the research has been scheduled and started, the payment is not refunded. You get the work completed to that point, including the notes behind it.
The audit maps enough to diagnose the website. This is standalone research that goes deeper, with a larger page map and written briefs. If the audit is already done, its findings become the starting point instead of being repeated. The audit is SEO and local Google Search.
Google guidance on titles advises against stuffing keywords into them, and a stuffed page reads badly to the person you want to hear from. Each page is given one job and the words customers already use.
Searches with the same purpose belong on the same page. A separate page is recommended only when the buyer needs a meaningfully different answer.
Volume figures come from third party research tools and are recorded as estimates, next to the intent and the commercial value of the term. A smaller search from somebody ready to act can be worth more to you than a larger one from somebody still reading.
Google says "just because a page meets all of these requirements and best practices, doesn’t mean that Google will crawl, index, or serve its content." What is promised here is the research, the map, the briefs and the reasoning behind them.
Yes, up to three direct search competitors. It examines the pages appearing for the agreed searches and the questions those pages answer. It does not include their private business data.
This covers the website: what people search, and which page answers it. What to post on content should communicate, where it should appear and which format fits is Content Strategy & Planning, which is a separate service with its own price.
Social bios, captions, video titles and on-screen wording belong to Social Media SEO. They can be added to the same project only when the written scope names the platforms and fields.
You can write from the briefs yourself, hand them to your writer, or ask me to quote copywriting and the page work separately. This research decides what to write and where it goes. It does not write it.
Doing it before the writing starts is often the cheaper order, because the page structure is decided once instead of being rearranged after the copy exists.
The proposal names how many services, pages and briefs are covered. Anything beyond that is priced before the work starts, not after it.
Yes. Each brief names the search theme, the supporting questions, the proposed title, the headings, the internal links and the evidence the page needs, so it can be handed to anybody.
The map stays useful for planning until the services, the audience, the market or the website structure change materially. A refresh is worth doing after a rebuild, a new service line or a move into a new area.
Yes, by video. This research needs nobody in the room. In person covers Palm Beach County, Broward County and the Treasure Coast.
You get the research scope, the price and the delivery window in writing. No call needed first.
Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.
Derek PackerI will review what you sent and reply within two business days.
You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].