I want social content and customer messages handled consistently
Social media management keeps approved content publishing and customer messages handled on a clear schedule.
Twice a day on weekdays, up to 15 minutes each time, comments and direct messages are answered in your voice, from scripts agreed with you before the first reply goes out. Anything needing a decision from you is passed over with enough detail to act on, and the questions customers keep raising are written down as they happen. An account busier than half an hour a day moves to the longer session, which is priced, rather than being left half answered.
Every two weeks the numbers are read and explained in a meeting: which posts were saved and shared, how many people reached your profile, how many clicked through to your website, and how many started a message. Not a screenshot of a dashboard. What moved, and what is worth changing next.
That is the standard management scope, and you can adjust it. More posts a week, stories, reels, another platform, or a weekly review instead of every two weeks. Each one is named separately in the written monthly quote.
Making the content is a separate service, and so is filming it.
Anything beyond that is named separately in the monthly quote. Nothing unexpected reaches an invoice without being agreed first.
Running your social media week to week is posting what exists, answering what comes in, noticing what people keep asking, and reporting on the numbers.
One platform is one place posts go out and messages come in. Facebook and Instagram count as one when the two accounts are connected and the same content goes to both, because that is one post and one inbox in Meta Business Suite.
A platform where different content goes out, or where messages arrive separately, is a second platform.
What gets posted, and why. Management posts what already exists, so the ideas come from here or from you. Can be bundled into one project and one invoice.
The reels and the photographs, batched into one session. Can be bundled with management and the plan.
Publishing a ready post takes about three minutes. The file and the caption arrive in the shared folder, they go out at the agreed time. That is why the volume is inside the agreed monthly scope rather than counted post by post.
One condition, named here rather than on the first late day. Content arrives ready to publish, in the shared folder, by the agreed cut off. Ready means the image or video is the right shape for the platform and the caption is written. Cropping, resizing, writing the caption or chasing a file is different work, and it is not included in this service.
Anything that arrives late goes in the next slot. A missed slot is not carried over and does not become two posts tomorrow, because that is how a schedule turns into a backlog nobody agreed to.
Publishing is the easy half. Answering is the half that is easy to stop doing, and it is the half a platform can see. Instagram names your interaction with somebody as a ranking signal, and says in as many words that it looks at whether or not you comment on each other's posts, and at how many times people have interacted with an account in the past few weeks.
So the person you reply to is more likely to see the next thing you post. That is the mechanism Instagram publishes. Nobody can promise it adds up to a bigger following, because platforms decide what to show and to whom.
Half an hour a day is the standard replying scope, split into two sessions. That covers a normal week on a local account. Where an account gets more than that, the longer session is priced above rather than quietly absorbed, because an unread inbox helps nobody and neither does an invoice that grows without being agreed.
One tool connected to your accounts so a week of approved content goes out on schedule without anybody logging in. Set up once, and monitored for you if you want that. It comes with a plain overview of what you are handing over and what the risks are, including what access the tool gets, what happens if it posts something wrong, and where each platform draws the line on automated posting, so the decision to use one is yours and it is informed.
An automatic first reply to a message, a saved answer to the question that repeats, a reply to a story reaction. One tool connected to as many of your accounts as it supports, so one post goes everywhere, and AI drafting if you want it. Built once, with no monthly fee. Anything needing judgement still reaches a person.
Each line below is added to the monthly price. Nothing here is a different package, and nothing replaces what is above.
The first month carries the one time setup above as well as the month itself. Every month after is the monthly on its own.
The setup is paid once. Everything else is monthly, and anything unexpected is agreed before it is done.
The standard management scope is up to 3 posts a day on weekdays with a review every two weeks. Ask for a different rhythm and the quote follows the hours:
Posting and replying are priced lower than work that needs judgement, which is why the monthly number is what it is and an unplanned request is priced separately.
More on how working together works.
That is agreed and set up before the first month, and it is part of the one time setup. A shared album on an iPhone, or a shared folder in a drive you already use such as Google Drive, Dropbox or OneDrive. Whichever is least work for you. Nothing starts until the method has been tested with a real file, so the first week is not spent chasing a photo.
Platform invitations are used wherever the platform supports them. Business accounts on the main platforms let you add somebody as a user, and that is how this is set up, so you stay the owner and can remove the access yourself. Where a platform has no user roles, the login goes through a password manager you control. Nothing is sent by email or text.
The content comes from you, or from a strategy and a production session. This service publishes what already exists, answers what comes in, and reports on it. Deciding the objective, audience, message, channels and formats is Content Strategy & Planning, and writing finished words is copywriting. Both can be bundled with this.
That gets escalated to you, not answered by me. We agree that in writing before the first post. A complaint is a business decision, not a social media one.
That result cannot be promised. What is promised is that the posting happens, the messages get answered, and you get told what happened. Platforms change what they show and none of us controls that.
Business accounts let you add somebody without handing over your login, and that is how this is set up. You can remove the access yourself the day we stop.
That is a separate build, because it is automation rather than management. It can be quoted alongside this.
I read it and reply with the scope and the price before any work starts.
Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.
Derek PackerI will review what you sent and reply within two business days.
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