I want to see where customers come from and what they do next
Marketing tracking shows where customers came from and which useful actions they took next.
See which marketing brings people to your business and what they do next. Choose only the tracking your business needs. There are two separate setups. Search Console is the search side: what people typed, how often the site appeared, and how often anyone clicked. Analytics is the website side: which pages carry the work, and which visits turn into a call, a form or a booking. Analytics, conversion tracking, ad tracking and social tracking are separate setup modules. Every account is created in your name. Tracking measures what happened. It does not cause it. No ranking, traffic figure or lead count is promised.
Nothing gets installed before what you already have is read. A platform often switches some of it on by itself, so there is usually something here to read before anything is bought.
Tracking makes marketing activity visible and comparable. It does not make the number go up. Search Console, website analytics, conversions, advertising and social accounts are separately named modules because each uses different access and answers a different question.
Each line is its own account and its own setup. What yours needs gets decided in the review, then the written scope names how many connections are included and what each one needs.
Nobody needs all of it. A business with no ads and one social account is a short list. The review decides which setup modules apply, and you see the count and scope before anything is configured.
More on how working together works.
This is your service when:
| What is happening | Where it goes |
|---|---|
| The website cannot be found in the first place | SEO and local Google Search |
| An audit already named the repairs and they are waiting | Ask about this service |
| You want ads run, not only measured | Google Ads |
| You want the social accounts posted to | Social media |
| The numbers are fine and the follow up is what leaks | Customer records and follow up |
| The same manual job repeats every week | Automation |
| Only the map and profile numbers matter to you | Google Business Profile |
| A tag, a tool or a login is broken right now | Tech Help |
If several of these overlap, say so. It can be quoted as one ordered project instead of making you buy several disconnected services.
Numbers you can read yourself, and a dated starting point you can measure against later.
What you will not have is a ranking, a traffic figure, a lead count or a date when any of those change. Tracking measures what happened. It does not cause it.
Tracking is not one product. Four different jobs get called by the same word, and they run on different tools and accounts.
Whether Google Search shows the site, what people typed, and how often anyone clicked. This runs in Google Search Console, which is a Google account of its own and belongs to the website. It is the Find you half.
What people did after they arrived, and which visits turned into a call, a form or a booking. This runs in Google Analytics, plus whatever the website itself can be made to report. It is the Run it half.
Which campaign or which post produced a customer. Each ad platform and each social account keeps its own numbers in its own account, so each one is a separate setup with its own access and its own quote.
Search Console and Analytics answer different questions, and neither one answers both. Search Console reports on what happened in Google Search results, before anyone reached the site. Google says an Analytics 4 property collects event-based data from websites and apps, which is what happened after they arrived. Two tools, two accounts, two setups.
Calls and direction requests from a Google Business Profile are counted by Google inside the profile, not on the website, so a call tapped in Google Maps never reaches Analytics. Google says profile performance can include searches, views, calls, directions, website clicks, messages and bookings, that only the metrics that apply to your business appear, and that performance data is available only for verified profiles. Those numbers are read where they live, and the profile link to the website is labeled so profile visits can be told apart in Analytics.
Each line below is a separate setup module. The written proposal names the websites, properties, accounts and actions included, so nothing is bundled quietly.
| What you want to know | What gets set up |
|---|---|
| Whether people are finding you in Google Search at all, and for what | Search tracking set up, one site: Search Console and a dated baseline |
| What people did once they arrived, and which visits turned into an inquiry | Website tracking set up, one site: Analytics, key events and conversions |
| Which campaign produced a customer, rather than a click | Ad conversion tracking set up, one ad platform |
| What reach and engagement actually reached the website | Social tracking set up, up to three accounts |
The exact scope depends on the platform, number of accounts and available access. You receive the scope, limits and total quote in writing before anything starts.
This is the search half. It answers whether the site is being found in Google Search, and it is where a search baseline comes from.
Google calls it a free service that helps you monitor, maintain and troubleshoot your site's presence in Google Search results, and says signing up is not a requirement for a site to be included in Google Search results. It is a reporting and diagnostic account, not a ranking tool. It costs nothing. What it costs you is the setting up, the verifying and the reading.
Google says verified owners get the highest degree of permissions in Search Console, which is why verification is worth doing properly rather than left on somebody else's account.
Google says the performance report shows clicks, impressions, click-through rate and average position. Those four are recorded and dated at setup, with the searches and the pages behind them, so a later change has something honest to be compared against.
The sitemap gets submitted because Google says a sitemap helps search engines discover URLs but does not guarantee that everything in it will be crawled and indexed. Submitting it is a reasonable thing to do. It is not a lever, and nobody can promise what Google does with it.
Search Console reports on what already happened in Google Search. Fixing what the baseline finds is separate work, and it is quoted after you have seen the baseline, not before.
This is the website half. It answers what people did once they arrived, and which of that turned into an inquiry.
Google says an Analytics 4 property collects some events automatically once Analytics is set up, and reports others only once they have been implemented. That is the difference between a tag pasted into a website and tracking that answers a question. A pasted tag reports that people arrived. It does not report that eleven of them called you.
Google describes a key event as an event that measures an action particularly important to the success of your business. Those get chosen with you, in your words, before anything is built, because a form submission and a quote request are not the same event to a business owner even when they look identical in a report.
Where Google Ads is running, conversion tracking is connected so the ad account can report what Google calls the actions people take on your website after interacting with your ads. Ad spend stays yours and paid direct. This is the measurement, not the spend, and not the running of the campaign.
This service creates and verifies the measurement. A one-time reading or monthly review belongs to Marketing Analytics Reports and Review. A live dashboard belongs to Dashboards and Business Reporting.
Delivered for one website and one business, with the modules you approved and nothing you did not.
Split in two on purpose. The first list is all I need to price this and tell you whether you even want it. The second only matters once you have said yes.
That is the form below. A few minutes, and it saves a call.
No password is sent by email or text. Accounts are created in your name and you stay the owner.
A search setup is normally delivered within seven business days after payment and after access has arrived. Website tracking depends on the platform and is dated in your proposal. Your proposal carries the actual window.
If access, a login or a decision about what counts as an inquiry arrives late, the delivery date moves and the work may return to the next available opening.
Setup finishes in days. The reports it feeds fill up over weeks, because they can only report what happens after they exist. Nothing is backfilled, by me or by Google.
Setup is paid in full before it is scheduled. Monthly reporting is billed monthly and can be stopped with notice. Once work has been scheduled and started, the payment is not refunded, and what has been completed is yours either way.
Every account is yours. The Search Console property, the Analytics property, the ad conversion setup, the dashboard and the written guides all sit in accounts in your name. My access can be removed at any time and nothing stops working.
Completion means the measurement exists and you can read it. It does not mean the numbers went up, and it does not mean anything was repaired.
Any tracking error I introduced is corrected without charge when you report it within 30 days of handover.
Some website builders, plan levels and third party tools do not expose what tracking needs. Where that happens it is written down with what it blocks, and an alternative is offered or the module is removed from the quote rather than billed for.
A rebuild, a platform move or a new form tool can break tracking that was working. Repointing tracking after a change you made elsewhere is new work and is quoted.
If access or a decision does not arrive, the project can be closed with the completed work documented. Previously completed work will not be repeated. Reopening it may require a new quote.
Once work has been scheduled and started, the payment is not refunded. You get the work completed to that point, in accounts you already own.
They answer different questions. Google says Search Console helps you monitor, maintain and troubleshoot how a site appears in Google Search results, while an Analytics 4 property collects event-based data from websites and apps. Search Console covers what happened in search results. Analytics covers what happened on the website. Both links are above.
Google calls it a free service. What is being paid for here is setting it up correctly, verifying ownership in your name, submitting the sitemap, recording a dated baseline and explaining how to read it.
Tracking measures what happened rather than causing a ranking or bringing customers on its own. Its value is replacing guesswork with evidence for the next decision.
Usually with the search side, because it is the cheapest, it needs nothing added to the website, and it produces a dated baseline immediately. Then the website side, so inquiries get counted. Ads and social follow once there is something to compare them against.
Reports begin with the data being recorded at the time. An earlier unrecorded period cannot be recreated, and a tool that appears to do so is estimating.
That is worth checking before adding anything. A tag is often installed while no useful inquiry is being counted. A one-time reading belongs to Marketing Analytics Reports and Review.
A call tapped inside Google Maps never reaches your website, so nothing on your website can record it. Google reports profile performance inside the Business Profile instead, and says only the metrics that apply to your business appear and that performance data is available only for verified profiles.
Google says thresholds are applied to prevent anyone inferring the identity of individual users, and that data may be withheld from a report when there is too little of it. That is Google's behavior, not a setup fault.
The service does not promise a ranking, traffic figure, call volume or lead count. It does promise measurement that is set up for the agreed actions, tested and explained so you can read it.
You do. Every property is created in your name with you as an owner or administrator. My access can be removed at any time and nothing stops working.
Not necessarily. Plenty of businesses need the setup and the guide, then read it themselves. Reporting is a separate line and can be added later or stopped with notice.
Yes, as separate setup modules. Each ad platform and each social account keeps its own numbers in its own account with its own access, so each one is named separately in the written scope.
Yes, by video. This work needs nobody in the room. In person covers Palm Beach County, Broward County and the Treasure Coast.
You get the modules, the access needed, the price and a delivery window in writing. No call needed first.
Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.
Derek PackerI will review what you sent and reply within two business days.
You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].