I want to reach people already searching for what I sell
Google Search Ads setup reaches people already searching for the products or services you sell.
Nothing is advertised until six things are settled: what you are selling, who should see it, why they would choose you, where the click lands, how inquiries get handled, and how results get measured. That check is its own small fee and it happens first, so nobody pays for a campaign before anybody knows it can work.
The setup is one Search campaign, for one business, one market and one offer, in an account you own, launched only after you approve the settings.
Monthly management is a separate purchase. Advertising spend is separate and is paid by you, directly to Google. It is never part of the service quote and it never passes through my hands.
Two separate purchases. The setup does not commit you to a month of management, and the account keeps running if you stop the management, because the account is yours.
One time
One business, one market, one offer and one Search campaign, built in an account you own, launched after you approve the settings, and checked once fourteen days later.It finishes at the handover. Nothing renews and nothing continues by default.
Monthly
Management covers one campaign, up to the monthly spend ceiling named in your proposal. Ongoing review of search terms, negative keywords, ad copy, bidding settings and budget pacing inside the limits the proposal names, with one written monthly report.It is bought separately, month by month, and ends with thirty days written notice.
| Setup | Managed monthly | |
|---|---|---|
| How it is bought | One time project | Monthly, in advance |
| Campaigns | One Search campaign | One campaign |
| Advertising spend | Paid by you to Google | Paid by you to Google |
| Who owns the account | You do | You do |
| Reporting | One check fourteen days after launch | One written report a month |
| How it ends | The handover is signed off | Thirty days written notice |
Management is bounded by what the proposal names, not by the hours a month happens to need. The campaign count, the spend ceiling, the reporting and the meeting are written down before the first month is paid. Work beyond those lines is quoted, so a fixed monthly price stays fixed.
Advertising spend is separate and is paid by you, directly to Google. It is never part of the service quote and it never passes through my hands.
It is a small separate fee, paid first. Somebody who turns out not to be ready pays for the reading and the written findings, and nothing else. Somebody who is ready pays it and then pays for the setup, and the two together are what a Google Ads setup costs.
The findings are yours either way. They say what is ready, what is not, and what each missing piece would take, and you can act on them with me or with anybody else.
Already running ads somewhere and want a second opinion? The readiness check can be bought on its own without buying a setup at all.
Google and social advertising are not the same job, and the difference is who started it.
Somebody typed what they need into a search box. They already want it, they are already deciding, and often they are ready today. So the whole job is being there for the right search and saying the right words. There is nothing to film, because nobody needs persuading to care.
Nobody asked. They were looking at something else and your ad appeared in the middle of it. So the picture or the video has to earn a stop before a single word gets read. That is why the creative is the work here, and why it has to exist before a campaign can run.
Neither one is better. They answer different moments, and a business that only does one is usually doing the one it already understands.
An ad is a different thing on each platform, and on two of them it is not a picture or a video at all. This is what you are actually buying space for.
So a Search campaign needs no footage and no design. A paid social campaign needs both, and the ads get made before the campaign can run.
A daily budget does not mean the same thing on Google as it does on Meta, on Yelp or on Nextdoor. Each line below is that platform's own published rule, linked to the page it came from, and it gets said before you spend rather than after.
| Platform | What it does with your budget |
|---|---|
| Google Ads | Up to twice your daily number on a single day, and never more than 30.4 times it in a month. A $20 a day budget can reach $40 on a Tuesday and will not pass $608 in the month. |
| Microsoft, which is Bing | Microsoft says it "usually keeps overspend to less than 100% above your daily limit", which is up to double. It also sets a monthly cap of your daily budget times the days in the month. |
| Local Services Ads | A weekly budget, and the monthly maximum is that weekly number times 30.4 divided by 7. You are charged per lead, not per click: when somebody calls, messages or asks to book. |
| Facebook and Instagram | Up to a quarter more than your daily budget on a given day. Meta's own example: a $10 budget can spend $12.50. A lifetime budget is a hard ceiling instead. |
| Up to one and a half times your daily budget on a day with good auction opportunities. The day resets at midnight UTC, not your midnight. | |
| Up to a quarter more than the daily figure, averaged out from Sunday to Saturday rather than day by day. | |
| Up to a fifth more. Reddit also publishes its floors: $5 a day, and minimum bids of $3.50 per thousand views or 10 cents a click in the US. | |
| TikTok | $50 a campaign and $20 a day an ad group are TikTok's published minimums. A month-long ad group budget therefore starts at $620. TikTok is not a five dollar a day platform. |
| Snapchat | $5 a day at the ad squad level, $20 a day at campaign level. |
| X | "we will never go over this amount" is X's own wording on the daily budget, and it publishes no minimum spend at all. |
| Nextdoor | Charged up front: your daily budget times 31 days, and again every 31 days. Presets start at $3 a day. |
| Yelp | Capped by the month, not the day. The daily figure is an average, and the ceiling is that average times 30. |
Where a platform publishes no minimum spend, it is left blank rather than filled in with a number from somewhere else.
Nothing is advertised until the basics are settled. What you are selling, who should see it, where the click lands, how inquiries get handled, and how results get measured.
If something is missing you get the findings and a separate quote rather than a campaign spending your money into a page that cannot convert. Your ad spend is always paid by you, directly to Google.
Advertising does not begin until we confirm what you are selling, who should see it, why they should choose it, where the click leads, how inquiries will be handled and how results will be measured.
Six answers. Each one is something an advertisement cannot supply on its own, and each one changes what the money does once it starts moving.
| What gets confirmed | Why an ad cannot supply it |
|---|---|
| What you are selling | One offer, in the words a buyer would use. An ad repeats an offer. It does not decide one, and it cannot make a vague one clear. |
| Who should see it | The buyer, the market and the searches worth paying for. Wide targeting spends the same money on people who were never going to buy. |
| Why they should choose it | The reason to pick this business over the other results on the same screen. Without one, a click has only price left to compare. |
| Where the click leads | A working page that continues the promise the ad made. Google's destination requirements say an ad destination works on common browsers and devices, is reachable in the location being targeted, and matches the address shown in the ad. |
| How inquiries are handled | Who answers, how quickly, and what happens to a message that arrives at night or on a Sunday. An ad can start a conversation. It cannot hold one. |
| How results are measured | One primary action, checked or configured before launch. Google describes conversion measurement as tracking the action you decide is valuable, such as a purchase, a sign up or a phone call. |
If something is missing, you receive the readiness findings and a separate quote for messaging, copywriting, a landing page, tracking or follow-up systems. Repair is quoted, never assumed and never bundled in quietly.
| What the readiness check finds | Where it goes |
|---|---|
| The offer cannot be said in a sentence | Brand Strategy and Messaging |
| The words for the ad or the page are not written | Website and Marketing Copywriting |
| There is no page for the click to land on | Sales Funnel Setup: Pages, Email, Payment and Tracking |
| Nothing records what happens after the click | Marketing Tracking and Analytics Setup |
| Inquiries arrive and nobody owns the follow-up | CRM Setup and Lead Tracking |
| The website itself is absent from ordinary Google results | Website SEO Audit |
The readiness findings are written down either way. If the answer is that advertising is not the next thing to buy, that is the finding, and you keep it.
More on how working together works.
Paid search fits when people are already typing what you sell into Google and the business is ready to answer them.
| What is happening | Where it goes |
|---|---|
| You provide an eligible local service and want the separate Google program above the ordinary results | Google Local Services Ads |
| The buyers are scrolling rather than searching | Paid Social Media Ads Management |
| The problem is that the website does not appear in unpaid results | Website SEO Audit |
| The offer, the audience or the reason to choose is not settled | Brand Strategy and Messaging |
| The click has nowhere useful to land | Sales Funnel Setup: Pages, Email, Payment and Tracking |
| Nobody can tell which inquiry came from where | Marketing Tracking and Analytics Setup |
Display, video, Shopping, Performance Max, app campaigns and Microsoft Advertising each carry their own setup, creative and approval rules. They are scoped separately rather than folded into a Search campaign.
Ads are written from your existing material and the readiness findings. A full rewrite of the offer or the page is Website and Marketing Copywriting, quoted separately.
Reviewing the destination is included. Building or rewriting it is Sales Funnel Setup: Pages, Email, Payment and Tracking or Website and Marketing Copywriting.
Google says conversion measurement can cover website actions, calls, app activity and imported offline data. Which of those is available depends on your website, your phone setup and your systems, so the proposal names the one being used.
Everything below is delivered for one business, one market and one offer.
What you will not have is a projection of clicks, leads or sales, and no page on this site will offer you one.
Split in two on purpose. The first list is what it takes to price this and to tell you whether advertising is even the right purchase. The second only matters once you have said yes.
That is the form below. A few minutes, and it replaces the first call.
No password, card number or identity document is sent by email or text. You sign in to Google yourself. I use invited access, and you can remove it.
Advertising spend is separate and is paid by you, directly to Google. It is never part of the service quote and it never passes through my hands.
Three separate pieces of money, kept separate on purpose. The setup fee is paid to me. The monthly management fee, if you buy it, is paid to me. The advertising spend is paid by you to Google, on your own payment method, and you can stop it yourself at any hour without asking me.
| What it is | Who is paid | When |
|---|---|---|
| Setup | Me | In full, before the work is scheduled |
| Management, if you buy it | Me | Before each service month |
| Advertising spend | Google, directly from you | As Google bills it, on your card |
There is no honest universal minimum. A budget worth testing depends on what a click costs in your category, how many of those clicks it takes before anything is learned, and what one sale is worth to you. If the available budget cannot support a useful test, that is the recommendation you get, and it is a cheaper answer than finding out live.
Setup normally takes seven to ten business days after payment, access, approved copy and the tracking decision have arrived. Your proposal carries the actual window.
Late access, unapproved copy, an unresolved tracking decision or a billing method Google has not accepted moves the date, and the work may return to the next available opening.
Google reviews ads and destinations on its own schedule and against its own policies. That review is outside this timeline and outside anyone's control here.
The account, the billing relationship, the campaign, the keywords, the ad copy and the conversion setup are yours. They are built inside an account in your name from the first day, so there is nothing to hand back later.
Google supports separate access levels on an Ads account, so my access is an invitation at the level the work needs. You keep the administrator role, and removing my access takes you a minute and does not touch the campaign.
Completion means the campaign was built, approved and launched as agreed. It does not mean Google approved every ad, and it does not mean the campaign produced a sale. The service does not promise clicks, leads, sales, cost per lead, position or return.
A setup error of mine is corrected without charge when you report it within 14 days of the handover.
One round of reasonable rework is included where the fix is inside the ad copy or the settings. Where the fix is on your website, in your documents or in your category, you get the finding and the next step. Google decides approval, and that decision is not something anyone here can promise or appeal on your behalf.
A new offer, a second market, another campaign, a different landing page or a materially different budget after the build has started is new work and may need a new quote.
If access, approval or the tracking decision does not arrive, the project can be closed with the completed work documented and the account left in your hands. Completed work is not repeated. Reopening it may need a new quote.
Once the setup has been scheduled and started, the payment is not refunded, and the work completed to that point is yours. Monthly management ends with thirty days written notice, and the account, campaign and data stay with you.
You pause it yourself, inside your own account. Spend stops when Google stops billing you for it. Nothing here requires my involvement to switch off.
There is no honest universal minimum, and anyone naming one without looking at your category is guessing. The proposed test budget reflects what a click costs in your market, how many clicks it takes before anything is learned, and what one sale is worth to you. If the budget available cannot support a useful test, that is the finding you get.
You do, directly, on your own payment method inside your own account. Advertising spend is separate and is paid by you, directly to Google. It is never part of the service quote and it never passes through my hands.
You do. It is created in your name, your billing goes in it, and you hold the administrator role. Google supports separate access levels, so my access is an invitation you can remove without touching the campaign.
Paid traffic makes an unclear offer more expensive, not clearer. That is why readiness comes first. If something is missing, you receive the readiness findings and a separate quote for messaging, copywriting, a landing page, tracking or follow-up systems.
The service does not promise clicks, leads, sales, cost per lead, position or return. What can be promised is the readiness record, the settings you approved, the conversion test and the handover.
One round of reasonable rework is included where the fix is in the ad copy or the settings. Google decides approval on its own policies, and that decision is not something anyone here controls or can appeal on your behalf.
That is a separate Google program with its own eligibility, screening and lead process, and it is Google Local Services Ads.
Those are scoped on Paid Social Media Ads Management. The account structures, formats and approval rules are different enough that folding them together would hide the real cost of either one.
The readiness check reviews it first. An account with prior policy problems, lost access or a structure needing a rebuild is scoped separately, because reviewing and repairing somebody else's account is not the same work as building one.
The setup finishes at the handover, and the account keeps running because it is yours. Management is a separate monthly purchase and it ends with thirty days written notice.
You decide. The readiness findings say plainly when advertising is not the next thing to buy, and the alternative is named. Paying for a campaign that spends into a gap costs more than the finding does.
Yes, by video. Building a campaign needs nobody in the room. In person covers Palm Beach County, Broward County and the Treasure Coast.
You get the readiness findings, the scope and the price in writing before an account spends anything.
Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.
Derek PackerI will review what you sent and reply within two business days.
You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].