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I want customers to be able to buy online

Online Stores (Ecommerce)

Online store setup gives customers a clear path from choosing a product through payment and confirmation.

Give customers a clear way to choose products, pay and receive the correct order information online. The store, products, payments, shipping and tax settings are configured on the approved ecommerce platform.

Three ways to build your online store

The platform's monthly fee and its cut per sale are billed to you directly, for as long as the store runs. Your written quote names the selected route and every included line before the build begins.

A store on a platform, linked to the website you already have

up to 40 products and 100 variants

Your website stays exactly as it is. The store is built on the commerce platform that fits what you sell, Shopify, Square Online, Squarespace Commerce or another, branded to match your site and put on an address of yours such as shop.yourname.com. Your menu links into it and the store links back out.

  • The store work onlyPriced for the store, on the website you already have
  • Connected to the website you already haveThe subdomain set up in your name, your navigation matched to the store, and links both ways tested
  • Everything in the store scopeEvery line of it is under What is included

A store and a five page website, both built on one platform

up to 40 products and 100 variants

The platform is the website. Your five pages and your store live on one address, under one login, and you add a product the same way you edit a page.

  • Up to five website pages on the same platformHome, about, contact and two more you choose. Each page beyond five is priced separately
  • The store and the pages in one navigationOne site, one address, one place to log in
  • The platform as the websiteThe store and the pages are the same build, which is why this price is the builder website plus the store work
  • Everything in the store scopeEvery line of it is under What is included

A coded website with the store built into its own pages

up to 40 products and 100 variants

The pages are written as code and stay yours. The products and the checkout run on a platform behind them, so a buy button on your own page opens that platform's secure checkout.

  • Up to five website pages, written as codeWith a small editor for words and photos, and the site itself has no platform subscription
  • Products and checkout through the platformYour products live on the platform. The buy button and the checkout are embedded in your own coded pages
  • The product grid and the detail pages built rather than configuredCoded onto your own pages, which is the four extra hours in this price
  • Everything in the store scopeEvery line of it is under What is included
How this gets fixed

The service is an online store build

An online store gets built around what you actually sell. The platform gets chosen against what you sell, then the store is built, stocked, branded, connected to payments and tested with a real card before it opens. Shipping zones and rates, or pickup, get set up the way you really operate, and sales tax is configured for where you sell.

Up to 40 products and 100 variants come in from one spreadsheet. The columns get mapped once, five rows go in and get checked, then the rest follow.

You end up with a store that has already been run through as a customer, refund included, and a walkthrough so adding the next product is not a phone call.

Choosing where it lives

  • Shopify, Square Online, Squarespace Commerce, WooCommerce and the others compared on what you sell
  • What each one costs a month, and what it takes per sale on top
  • Whether the store goes on the website you have, becomes the website, or sits inside a coded one
  • Whether you need a store at all, or a payment link on the site you have
Scope

What this service includes

Included in your service
  • Comes with the platform, at no charge
  • Cart and checkout, as Square documents for its own stores, and the equivalents on the others
  • An order status page a customer can follow, with the carrier tracking Shopify documents where the carrier supports it
  • Customer accounts, with past orders in them
  • Search across your products
  • Inventory counts, with stock coming down as things sell
  • A layout that works on a phone, without a second build
  • None of it is built or billed.It arrives with the hosted platform you choose, whichever one that is
  • Your products, in
  • Up to 40 products and 100 variants, imported from one sheet you send
  • The columns mapped once, five rows checked, then the rest
  • Photos you supply sized and loaded against each one
  • Each additional 20 products off the same sheet, priced on its own
  • Products typed in one at a time where there is no sheet, priced per product
  • Your brand on it, not the template's
  • Colors, type and logo through the store
  • One product template styled once: photos, options, price, add to cart
  • Category pages, which Shopify calls collections, and a shop index
  • Both put into your navigation
  • Taking the money
  • Payments connected and verified with your bank
  • Tested with a real card before anybody sees it
  • Shipping zones and rates, or pickup: flat rate, free over a threshold, or live carrier rates
  • Sales tax configured for where you actually sell
  • What a customer gets sent, and what they can read
  • Four order emails: order confirmation, shipping confirmation, refund notice, abandoned cart
  • On your brand rather than the platform's default
  • Four policy pages: refund and returns, shipping, privacy, terms of service
  • Saying your real terms rather than the platform's skeleton
  • A business email address on your own domain, so order mail is not from a free account
  • Before it opens
  • Bought, refunded and cancelled end to end, by me, before you are handed it
  • Taught to you, so adding a product is not a phone call to me
  • The notes written down, so the next person can work from them
  • After
  • Changes and new products are ecommerce edits and product changes
  • Moving an existing store between platforms is quoted separately
Related work quoted separately
  • Photography or a catalog written from nothing.Supplied photos are prepared, and copywriting can be added
  • Products beyond 40, variants beyond 100 or products supplied without the agreed spreadsheet.These are added in defined groups
  • WooCommerce, a store-platform migration or unusual custom functions, which require their own written scope
  • Product changes after handover, which belong to Ecommerce Edits and Product Changes
  • Platform subscriptions, card processing fees and paid app costs, which are billed to you directly for as long as the store runs
  • Sales-tax filing, inventory counts, packing, shipping and customer service.The store supports this work; you and your advisers operate it
  • Any promise about sales, traffic or approval by a payment provider

Options and additions

Standard starting point
  • Store added to the website you already have
Available additions or alternatives
  • Each additional 20 products, imported from your sheet
  • Each product entered by hand, where there is no sheet
  • A website, if you do not have oneThe other two routes include one
  • Each website page beyond five
  • Product photographyPhotos you supply get sized and loaded in. Taking them stays with you or your photographer
  • Product descriptions written from nothingThat is copywriting, priced on its own
  • Subscriptions and recurring orders
  • An email or text signup form, connected to your platformthe form itself, and the connection to Mailchimp, Klaviyo or whichever you use, so an address entered on the site arrives on your list. Not part of the build
The process

How it runs, step by step

  • Tell me what is going on The form below. What you have now, and what you want instead.
  • A short call, if it needs one Only where the scope cannot be settled in writing.
  • You get the scope and the price In writing, with what is included and what is not.
  • You approve it Nothing starts before you have agreed the scope and the price.
  • The work happens You are told when something needs a decision from you, and nothing else.
  • Handover What was done, where it lives, and what to do next, written down.

More on how working together works.

FAQ

Questions about this service

Which route involves the least new work?

Adding a store to the website you already have avoids rebuilding the existing pages. The other two routes include both a website and a store, which makes them larger projects.

How many products are included?

Up to 40, with up to 100 variants across them, sent as one spreadsheet. Additional products are added in defined groups, and products entered without a spreadsheet are separate data-entry work.

Which platform is right for me?

It depends on what you sell and how it ships. Square Online suits a business already on Square, Shopify suits a growing catalog, and Squarespace Commerce suits a small range sitting inside a content site. The comparison includes the monthly cost and the cut taken per sale, because those two together decide it more often than features do.

Do I pay the platform as well?

Yes. The monthly fee and the cut taken per sale are billed to you directly by the platform, for as long as the store runs. The build is priced once, and the platform comparison includes both numbers before you choose.

Do I need a full store?

Not always. A few products can use buy buttons through Taking Payments and Sending Invoices. A store earns its place when customers need to browse a catalog. You will also be shown how to add products after handover.

How do you know it works before it opens?

A real purchase goes through it, then a refund and a cancellation, on a live card. That is where broken tax settings and missing confirmation emails turn up, which is better than a customer finding them.

Send me the details

I read it and reply with the scope and the price before any work starts.

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

Your inquiry was received.

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