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I have an SEO plan and want the approved changes completed

SEO Audit Fixes and Website Optimization

SEO implementation carries out the approved website changes from a completed audit.

Put an approved SEO audit into action by making the agreed website changes. An audit names what is wrong and what to change. This is the pass that carries those changes out on the website you already have. Bring the audit from anywhere, including one another company wrote. There is no starting price, because the price is the work your audit named, quoted from it in writing before anything is touched.

Do you have an audit yet?

You have an auditSend it. It gets checked against the site as it stands today, because parts of an audit go stale, and then you get a written scope and a price for the repairs it named.
You do not have an auditStart there instead. Without one, nobody can say which changes are worth making, and any number quoted for the work would be a guess.The audit that comes first →

An audit from another company is fine. It is read, checked against the site as it is today, and anything in it that no longer applies is said out loud before it is quoted.

How this gets fixed

The service is carrying out the repairs an audit already found

It is implementation, not diagnosis. An audit says what is wrong. This makes the agreed changes on the website you already have, inside whatever your platform and your access allow.

Every change is named in writing before anything is touched, and evidenced afterwards. Bring an audit from anywhere, including one somebody else wrote.

Is this your service?

This service fits when

  • An audit already exists and the priorities in it are waiting to be carried out
  • Important pages are blocked from indexing, which means Google is not allowed to store them and they cannot appear in results at all
  • Pages are missing from the sitemap, which is the list of your pages you hand a search engine so it knows what exists
  • Pages point at the wrong canonical address, meaning the one version of a page you want counted when the same content sits at more than one web address
  • Titles, headings and internal links need correcting across several pages
  • Service pages need clearer structure, but not a complete rewrite
  • A rebuild left broken links behind, and redirects missing. A redirect is the rule that sends an old web address to its new one, so a saved link still lands somewhere
  • Structured data is missing or wrong. Structured data is a hidden label on the page telling a search engine what it is looking at, such as a business, its phone number and its hours
  • You need completion evidence instead of a document nobody has acted on

When it is a different serviceAny of these is a different piece of work. You get told which, and sent there, rather than quoted for the wrong thing.

What is happeningWhere it goes
Nobody has diagnosed why the website is hard to findSEO and local Google Search
You do not know which searches or pages are worth the effortKeyword research and page map
Pages need new writing, or a substantial rewriteCopywriting
The structure, layout or platform itself needs rebuildingWeb design
The website, domain or hosting is broken, locked or unreachableTech Help
You want the measurement set up and nothing repaired. Search Console and Analytics are included here when they are missing, so this is only a different service when the setup is all you wantTracking and reports

If several of these overlap, say so. It can be quoted as one ordered project instead of making you buy several disconnected services.

Scope

What this service includes

Included in your service
  • One website, one language, one implementation pass
  • Up to five priority pages
  • One approved audit or recommendation list, reviewed and confirmed as still applicable
  • One implementation plan, approved in writing before any change is made
  • Existing titles, search descriptions and headings edited within the agreed scope
  • Internal links added or corrected within the named pages
  • Indexability settings corrected, so pages you want found are allowed to be stored by a search engine and pages you do not are not
  • Canonical addresses corrected, so one version of a page is counted instead of several competing copies
  • Sitemap corrected and resubmitted, so the list of pages you hand a search engine matches the pages you actually have
  • Basic structured data corrected or added where supported, and only where it matches the visible page
  • Straightforward broken link and redirect work named in the proposal
  • Light wording edits needed for clarity, where the proposal names them
  • Alt text written for images on the named pages.Alt text is the written description of a picture, read aloud by a screen reader and used by search engines that cannot see the image
  • Image sizes and formats corrected where the builder allows it, so pages load faster
  • Broken outbound links on the named pages repaired or removed
  • Open Graph and social preview tags corrected, so a shared link looks right
  • The 404 page checked, and corrected if it is not returning a real 404
  • Mixed content and insecure references cleaned up on the named pages
  • The robots file corrected where it is blocking something it should not.robots.txt is a small file at the top of your site telling search engines which parts to stay out of
  • Breadcrumbs corrected where the builder exposes them
  • Desktop and mobile review of every changed page
  • Validation or a live test appropriate to each repair
  • Search Console inspection or submission where access exists
  • Google Search Console set up and verified if you do not have it, so the effect of these repairs can be seen later
  • Google Analytics set up if you do not have it, so visits to the site can be counted as well as appearances in search
  • A dated before reading taken from both, on the day the repairs start, so there is something to compare against. You can also buy the measurement setup on its own, without any repairs, as Marketing Tracking and Analytics Setup
  • A written change record with the value before and after for every field
  • Before and after evidence where the difference can be shown
  • A documented list of anything the platform, plan level or access blocked
  • One consolidated revision round for factual or scope alignment corrections
  • One handover document and one handover call, up to 30 minutes
  • Any error made during implementation, corrected
Related work quoted separately
  • The audit itself, or any new diagnosis of why the site is hard to find
  • Keyword research, or a keyword to page map for the website
  • New pages, or substantial rewriting of existing pages
  • A redesign, a layout change or a platform migration
  • A rebuild, a site move or a full redirect map
  • Photography, video, logos or brand design
  • Ecommerce catalog work, product feeds or several languages
  • Server, hosting, DNS or custom code development
  • Builder plan upgrades, paid plugins, licenses or tool subscriptions
  • Work a third party developer has to perform, and the cost of that person
  • Paid advertising of any kind
  • Conversion tracking, goals, dashboards or monthly reporting built on top of that measurement, which is Marketing Tracking and Analytics Setup
  • Google Business Profile, map, listing or review work
  • Link buying, guaranteed backlinks, guest posting or digital public relations.A backlink is a link to you from somebody else's website, which a search engine treats as a vote
  • Hacked site cleanup, malware removal, security remediation or legal work
  • Repairs the approved audit did not name
  • Re-checking, monitoring, monthly reporting or rank tracking afterward
  • Anything the builder, the plan level or the available access does not permit
  • Any guarantee of crawling, indexing, ranking, traffic, calls or leads
The process

How it runs, step by step

  • Send the audit and say what is urgent The form below. The website, the platform and the priorities that matter now.
  • The audit is reviewed Its recommendations are checked against the site as it stands today, because some of them may already be stale.
  • Access and controls are confirmed Platform, plan level, ownership and what the builder actually exposes. This decides what is possible before anything is promised.
  • You get a written scope Every included page, every repair, the price, the limits and a delivery window. In writing, before anything starts.
  • You approve and pay Then the implementation is scheduled.
  • A recovery point is made A backup where the platform permits one, and a change record either way.
  • The repairs are made and checked Desktop and mobile, with validation appropriate to each repair.
  • Search tools are updated Inspection or submission where access exists, so the pages are put forward to be looked at again.
  • You get the evidence and the handover The change record, the before and after, the blocked list and one call, up to 30 minutes.

More on how working together works.

What you will have when this is done

Evidence that the agreed work was done, not another list of recommendations.

  • The approved search repairs completed on the named pages
  • A record of every address and every field that changed
  • Before and after evidence wherever the difference can be shown
  • Validation or a live test appropriate to each kind of repair
  • Search Console submission or inspection where access and the situation allow
  • A written list of anything blocked by the platform, the plan level or another specialist
  • A handover explaining what changed, and what is worth watching next

What you will not have is a position, an indexing date or a traffic figure. Search engines decide what they crawl, index and display. Crawling means visiting a page to read it. Indexing means storing it so it can be shown. Both are their decision, not a setting anybody here controls.

The work this covers, and the limits on it

Every repair below happens only when the proposal names it, the platform exposes the control and the change is factually true of the page.

Titles, descriptions and headings

Existing titles, search descriptions and headings are corrected on the named pages so each page states plainly what it is. Google writes the title link shown in a result and says it may use text other than the title element, so a corrected title is a clearer signal rather than a controlled outcome.

Internal links

  • Links added or corrected so the pages that matter are reachable from the pages people land on
  • Link text changed to describe the page it points at
  • Straightforward broken internal links repaired where the proposal names them
  • Redirects for addresses that moved, when the platform allows one to be set

Indexability, canonicals and sitemaps

Blocked pages, conflicting canonical addresses and stale sitemap entries are the repairs that most often sit at the top of an audit. Google documents how a page is kept out of results, treats a canonical link as one signal among several when it picks the canonical address, and explains in its sitemap documentation what a sitemap does and does not do. The repairs follow that documentation. They do not override it.

Structured data

Basic structured data is corrected or added when the platform supports it and the markup matches what a visitor can see on the page. Google says structured data makes a page eligible for a rich result, and eligibility is not the same as appearing.

Markup is never added for something the page does not actually say, and reviews, prices or credentials are never marked up unless they are real and visible.

Light clarity edits

Short wording changes needed to make an existing page understandable are included when the proposal names them. New pages and substantial rewriting are copywriting, priced separately.

Checking

  • Each changed page reviewed on desktop and on a phone
  • Validation appropriate to the repair, such as a structured data test or a live link check
  • URL inspection or submission in Search Console where access exists, using the URL Inspection tool
  • A second pass over the change record before handover

Requesting a crawl asks Google to look again. It does not decide what Google does next.

When the work is done, and when Google reacts

Repairs are finished on a date you can see. What a search engine does with them afterwards runs on its own schedule.

Google says crawling can take "anywhere from a few days to a few weeks", and that requesting a crawl "does not guarantee that inclusion in search results will happen instantly or even at all".

  • Some repairs are visible as soon as they are made, because they are mechanical: a blocked page unblocked, a broken redirect corrected, a missing title added
  • Anything involving how you rank is a decision Google makes, on Google's timing
  • The before reading taken on day one is what lets you look again in a month and see what moved

This is why no date is promised here. What is promised is that the work is done, tested, evidenced, and measurable afterwards.

Evidence, not another recommendation list

Delivered for one website, one language, and the pages named in the proposal.

  • A written change record: every address, every field, the value before and the value after
  • Screenshots or exports for the changes where a picture shows the difference
  • Validation output or test results for each repair that has one
  • Search Console submission or inspection notes, where access exists
  • A blocked list: what the builder, the plan level, the code or another party prevented
  • A short handover document in plain language
  • One handover call, up to 30 minutes
  • One consolidated revision round for factual or scope alignment corrections

The change record is the deliverable people ask for months later. It is written so your staff, your developer or another provider can read it without a call.

What I need from you

Split in two on purpose. The first list is all I need to quote this and tell you whether it is worth buying. The second only matters once you have said yes.

Before I can quote you

  • The website address, and the builder or platform if you know it
  • The audit or recommendation document
  • Which of its priorities you want handled now
  • How many pages and how many languages are involved
  • Whether the site was recently rebuilt, moved or renamed
  • Who controls the website, the domain and the hosting
  • The budget or the phase that needs to be completed first

That is the form below. A few minutes, and it saves a call.

After you approve

  • Website access through an invited role wherever the platform offers one
  • Search Console access when submission or inspection is part of the scope, set up as Google describes
  • An approved backup method, or permission to create a change record where a backup is not possible
  • Accurate business, service and location information
  • One named decision maker for page and wording approvals
  • Access to the original developer when the platform or the code requires that person

No password is sent by email or text. You stay the owner of every account.

How long it takes, and what delays it
My work

A standard five page implementation is normally delivered within 7 to 10 business days after payment and after all required access, information and decisions have arrived. Your proposal carries the actual window.

What moves the date

Platform restrictions, a third party developer, missing access and late approvals move the delivery date, and the work may return to the next available opening.

Payment

The standard project is paid in full before it is scheduled. A larger structural project can use the staged payment schedule named in its proposal. Once the work has been scheduled and started, the payment is not refunded, and what has been completed is yours either way.

The delivery window covers the work. It says nothing about when a search engine revisits the pages, because that is not anyone here to decide.

What you own afterwards, and when it is finished

The website, the domain and every account stay yours. Work is done through an invited role wherever the platform offers one. The change record, the validation evidence and any files created for the project are handed over.

How you will know it is finished

  • Every repair named in the proposal is done, or listed as blocked with the reason
  • The change record, evidence and handover document are delivered
  • The handover call is completed, or declined

Completion means the named changes were made and tested. It does not mean a search engine has crawled, indexed, displayed or ranked them. Google explains in its guidance on title links that a change is picked up when the page is crawled and processed again, and its Search Essentials set out what it looks for. Neither one is a schedule.

Errors, scope, blocks, stalls and cancellation

If I entered something incorrectly

Any error made during implementation is corrected without charge when you report it within 14 days of handover.

If the scope changes

New pages, changed decisions, findings the audit did not name, or a platform limitation discovered after approval are new work and may need a new quote. They are documented and priced rather than absorbed quietly.

If the platform blocks a repair

Some builders and plan levels do not expose the control a repair needs. When that happens the repair is documented as blocked, with what would be required to unblock it. It is not invoiced as completed.

If the project stalls

If access, information or approval does not arrive, the project can be closed with the completed work documented. Completed work will not be repeated. Reopening can require a new schedule or a new quote.

If you cancel after work has started

Once implementation has been scheduled and started, the payment is not refunded. You get the work completed to that point, with its change record.

FAQ

Questions about this service

Can you work on any website builder?

The public site and its problems can be reviewed on any builder. Implementation depends on the controls, plan level, ownership and code access available. Those limits are confirmed in writing before any repair is promised.

Will this guarantee indexing or a better position?

Search engines decide what they crawl, index and display. This service completes the agreed work, tests it and proves it was done.

Does this include rewriting the website?

Light edits needed for clarity are included when the proposal names them. New or substantially rewritten pages belong in copywriting.

Can you work from an audit somebody else did?

Yes. Send it over. It gets read, the recommendations that are still accurate get separated from the ones that are not, and you get a quote for the ones worth doing. You are not made to buy a second audit to use the one you already paid for.

What if there is no audit yet?

Then this is the wrong starting point. A diagnosis comes first, in SEO and local Google Search, so the repairs are aimed at a cause rather than a guess.

Can another developer carry out the recommendations?

Yes. The audit is yours and any qualified provider can work from it. Coordination with your existing developer can be included when the proposal names it.

What if the audit recommends more than five pages of work?

The work gets divided into protecting what already exists, becoming understandable, and becoming more competitive. The urgent phase can be bought first and the rest stays documented for later.

Do you touch anything that was not agreed?

The approved plan is the boundary. Anything discovered along the way is written down and quoted, not silently added.

What happens if the builder will not allow a repair?

It is recorded as blocked, with the reason and what would be needed to unblock it, and it is not invoiced as completed.

How soon do the changes show up in search results?

Google controls when a change is crawled and processed, so the service cannot promise a visibility date. Google explains that timing in its title link guidance.

Can the same pages be measured afterward?

Yes, and that is separate work. Search Console, analytics and conversion measurement belong in tracking and reports.

Do you work outside Palm Beach County?

Yes, by video and remote access. Implementation needs nobody in the room. In person covers Palm Beach County, Broward County and the Treasure Coast.

Send the audit and choose what gets fixed first.

You get the pages, the repairs, the price and a delivery window in writing before any work begins.

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

Your inquiry was received.

I will review what you sent and reply within two business days.

You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].