I want several ad designs ready to test
Ad creative design gives you video, static and carousel options built to test instead of relying on one design.
And you do not run one ad, you run three. Nobody can tell by looking which picture or which opening line will work. The platform spends more on whichever one gets the cheaper result, so making one is a guess and making three is finding out.
Static ads, carousel ads and video ads all get made here, each one in three versions. Filming can be included where there is no footage worth using.
Running the ads, setting the budget and watching what happens is ad management, which is its own service.
A version is the same ad with one thing changed. A different image, a different headline, a different way of wording the offer. On a video it is a different opening, because the first seconds are what decide whether anybody watches at all.
A designed post is one graphic. An ad is three, each one carrying an offer and a hook, built to be judged against each other on cost rather than on how it looks. That is three pieces of work and a decision, not one piece of work.
The offer and the angle get decided first, then the ad gets made three ways. What it is asking somebody to do, what would stop them, and what makes them act now.
You end up holding the finished files, sized for the platform they run on, ready to be loaded into an account. Nothing here loads them.
More on how working together works.
An ad is a short argument, and it cannot be written before the argument is settled. Three things get checked first, and each one is its own service if it is missing.
What you sell, who it is for, and why somebody picks you over the business down the road. An ad built before this is expensive guessing, and the guessing is paid for in ad spend rather than in design time.
Sending paid traffic to a homepage is the most common way a budget disappears. A page that answers the ad and asks one thing converts better than a page that does everything.
Without it, nobody can answer whether the ads produced anything, and the argument about whether to keep spending has no facts in it.
Already have the page and the tracking? Then this starts straight away. Connecting an ad to a page you already have is part of ad setup.
Making the ads and running them are different jobs, and they are priced separately so you can buy one without the other.
The account, the campaign, the budget, and somebody reading the search terms every week so the money stops going to the wrong searches.
The audience, the campaign and the weekly adjustments on Facebook, Instagram, TikTok and the rest.
How many people the ads sent, what they did on the page, and what that cost. Monthly, or weekly where the spend justifies it.
Because nobody can tell which one will work by looking at it, including me. The platform spends more on whichever version gets the cheaper result. One ad is an opinion. Three is a test, and the test is paid for in design time rather than in wasted ad spend.
The same ad with one thing changed. A different image, a different headline, or a different way of wording the offer. On a video it is a different opening, because the first seconds decide whether the rest gets watched.
A graphic is one piece for people who already follow you. An ad is three pieces for strangers, each carrying an offer and a reason to act, and each built to be judged on what it costs rather than on how it looks.
That is ad management, and it is separate on purpose so you can buy the ads without the retainer, or bring somebody else in to run them. The files are yours either way.
Yes. A filming half day can be included, and the ad gets built from what comes out of it.
Then the ad has nowhere good to send people, and a homepage is the most common way a budget disappears. A landing page is its own service and it is worth doing before the ads run rather than after.
What gets controlled here is whether the offer is clear, whether the ad is built for the platform, and whether there are enough versions to find out what works. What an ad costs to run is decided in an auction by people who are not either of us.
I read it and reply with the scope and the price before any work starts.
Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.
Derek PackerI will review what you sent and reply within two business days.
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