I want a clear plan for what to create and why
Content strategy decides what to create, who it is for, where it belongs and what it should accomplish.
Know what content to create, who it is for, where it belongs and what it is meant to accomplish. The business objective comes first, then the audience and what that audience already understands. From there, the message, story, channels, formats, creative direction, production requirements, publishing plan and measures can be connected into one usable strategy.
This is the thinking that comes before copy, design, filming and posting. It begins with the business goal and ends with a plan that names what should be made, where it should appear, who owns each step and what evidence will be reviewed.
It is not limited to social media. The agreed strategy can coordinate social, video, website, articles, email, lead magnets, webinars or another channel named in the proposal. Each channel is included only when it has a job to do.
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Social media can be one part of it, but the strategy is not limited to social. It can coordinate content across video, websites, articles, email, lead magnets, webinars and other agreed channels.
They distinguish people who do not recognize the problem, people who recognize the problem, people considering types of solution, people comparing a specific offer and people already close to choosing. They are used only where they make the plan clearer.
Content Strategy uses the approved brand position, promise, personality and verbal identity. Creating that foundation belongs to Brand Strategy and Messaging.
Creation is separate. Copywriting, Graphics and Static Post Design, Video Filming Sessions and Video Editing can be quoted after the strategy shows what is actually needed.
It can. The written proposal names whether the deliverable is a strategy, a campaign plan, a dated calendar, production briefs or a combination, and it limits the period covered.
The format follows the message, the audience, the channel and what the business can realistically produce. A video is not chosen merely because video is popular, and the same item is not copied unchanged everywhere.
Measures are chosen from the business objective before production. The plan can name attention, completion, response, inquiry or conversion evidence, but it does not promise a result or pretend one number explains every channel.
The business can run it internally, hand it to me for separately scoped production, or give it to another copywriter, designer, photographer, editor or social media provider.
The channels, formats, research limits, deliverables and price are agreed in writing before the strategy begins.
Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.
Derek PackerI will review what you sent and reply within two business days.
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