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I want to know what would improve my Google Maps visibility

Google Maps Visibility Audit

A Google Maps visibility audit shows what is limiting an eligible profile and what to improve first.

Find out why the business is not appearing where expected in Google Maps and which fixes come first. A finished profile that still does not show up has a cause, and there are only a few of them. This measures where you actually appear, from several points across your area, for a small set of searches agreed with you first.

Then it compares the businesses appearing instead of you, and separates what can be improved from what cannot be changed. One of the causes is distance, and nobody can move your building.

It is a one-time diagnosis. It is not monthly SEO, and it is not a profile setup.

Do you have a verified Google Business Profile?

You have a verified profileThis is for you. Where you appear gets measured from several points across your area, for searches agreed with you first, and compared against whoever appears instead.
You do not have one, or it is not verifiedThere is nothing to measure yet. A profile that does not exist, or that Google has not verified, cannot appear in the map results at all, so an audit of it would be an audit of nothing.Get the profile set up first →

Not sure whether yours is verified? Search your business name and your town in Google Maps. If you cannot find it, or the listing offers you a Claim this business link, start with the setup.

How this gets fixed

The service is a measured diagnosis, not a rebuild

It is a diagnosis for a profile that is already finished. Where you appear is measured from several points across your area, for searches agreed with you first, and compared against the businesses appearing instead.

You end up knowing whether the cause is the profile, the website, reviews, listings, or simply distance, which is the one nobody can fix. Repairs are quoted after you have seen the evidence.

Is this your service?

When this is your service, and when it is a different one

This audit is for you when:

  • The profile is verified and appears for the business name, but not for the services you expected
  • The business appears close to its address and disappears farther across the service area
  • Competitors appear above you and you do not know why
  • Calls, directions or website visits have fallen and you need a dated comparison
  • Somebody has been changing the profile without a measured baseline
  • You are considering monthly local SEO and want to know what work is actually justified first
  • You need an independent report a staff member, copywriter, developer or SEO specialist can follow

When it is a different service

What is happeningWhere it goes
No profile existsProfile setup and optimization
The profile is incomplete or set up wrongProfile setup and optimization
Somebody else owns itRecovery and complex changes
It is suspended, disabled or marked a duplicateRecovery and complex changes
The website does not appear in ordinary Google resultsSEO and local Google Search
Your information is wrong across many sitesBusiness listings and directories
The real problem is too few reviews, or no way of askingGoogle reviews
You want Apple Maps, Bing Maps or WazeMaps beyond Google

If several of these overlap, say so. It can be quoted as one ordered project instead of making you buy several disconnected services.

Scope

What this service includes

Included in your service
  • One eligible, verified Business Profile, for one location.Verified means Google has confirmed the business is real and yours. Without that there is nothing to measure
  • One primary local market. A market is a place plus a kind of customer, not just a town
  • Up to three agreed searches, chosen from services you genuinely offer
  • One dated location-based visibility measurement for each agreed search.Map results change depending on where the person searching is standing, so it is measured from several points across your area rather than from one
  • Up to three directly competing businesses, compared
  • Available Business Profile performance data, where manager access exists.Manager access is a permission level you grant, and it does not let me change anything you have not approved
  • A full profile status and accuracy review
  • A high-level website alignment check.Whether your website says the same things about your services and your area as your profile does
  • A high-level review, listing and mention snapshot.A listing is your business on another site, and a mention is anywhere your name and details appear without a link
  • A relevance, distance and prominence conclusion.Google names those three as what local results come down to, and each finding is filed under the one it belongs to
  • Evidence behind every finding
  • Recommendations split into urgent, growth and later
  • An owner, a dependency and an estimated effort for each recommendation.The owner is who does it, which is often not me. A dependency is what has to happen first
  • One review call, up to 45 minutes
  • Any factual error in the report, corrected
Related work quoted separately
  • Editing or rebuilding the Business Profile.This says what to change. Making the changes is quoted after you have seen the evidence
  • Website edits, technical SEO or new page writing
  • Full keyword research, or a keyword to page map for the whole website
  • Review request systems, or replying to reviews
  • Directory claiming, cleanup or citation building.A citation is your business name, address and phone listed on another website. Building them is its own ongoing job
  • Link building, public relations or paid placements
  • Reporting competitors to Google for policy violations
  • Suspension appeals, duplicate resolution or ownership recovery.A suspension is Google switching a profile off. A duplicate is a second listing for the same business. Recovery is getting a profile back from somebody who will not hand it over
  • Apple Maps, Bing Maps, Waze or any other map
  • Google Ads or Local Services Ads.Local Services Ads are the Google-screened ads that appear above the map results, which are paid placement rather than map visibility
  • Ongoing rank tracking, monitoring or monthly reporting
  • Any guarantee of ranking, visibility, traffic, calls or leads
Your quote

What shapes your quote

Start with the standard service. Add only the work your business needs.

Standard starting point
  • One eligible, verified Business Profile, one locationVerified means Google has confirmed the business is real and yours. Without that there is nothing to measure
  • One primary local marketA place plus a kind of customer, not just a town
  • Up to three agreed searchesChosen from services you genuinely offer
  • One dated visibility measurement for each searchTaken from several points across your area, because map results change depending on where the person searching is standing
  • Up to three directly competing businesses, compared
  • Available profile performance dataWhere manager access exists
  • A full profile status and accuracy review
  • A high-level website, review and listing checkWhether your website and your listings say the same things your profile does
  • A relevance, distance and prominence conclusionGoogle names those three as what local results come down to
  • Evidence behind every finding
  • Recommendations split into urgent, growth and laterEach one with who does it, what has to happen first, and a rough effort
  • One review call, up to 45 minutes
Add only what you need
  • More than one location, practitioner or department
  • More than three agreed searches, or more than one geographic market
  • A large or irregular service area needing more measurement points
  • More than three competitors
  • Missing access, ownership recovery or incomplete history
  • A recent move, rebrand, domain change or website rebuild that needs separate investigation
  • A suspension, duplicate or policy problem found at intake
  • Deeper website, link, citation or search term research than the high level checks here
  • A second measurement after repairs, or ongoing monthly monitoring
The process

How it runs, step by step

  • Tell me what you expected to find The form below. The business, the location and the searches that matter.
  • You get a written scope The price, the limits, the access needed and a delivery window. In writing, before anything starts.
  • You approve and pay Then the audit is scheduled.
  • The baseline is set The profile, the agreed searches, the measured area and available performance data are recorded before anything is touched.
  • The evidence is compared Relevance, distance, prominence, competitors, reviews, listings and the linked website, within the stated limits.
  • You get the report Findings, evidence, ownership and effort, in the order that makes sense.
  • We review it together One call, up to 45 minutes. It separates repairs I can quote from work that belongs elsewhere.

More on how working together works.

What moves the price
  • More than one location, or a practitioner or department profile
  • More than three agreed searches, or more than one geographic market
  • A large or irregular service area, which needs more measurement points
  • More than three competitors compared
  • No manager access to the profile, so the performance data has to be worked around
What you will know when this is done

A dated baseline, evidence behind every finding, and a practical order of work.

  • Which agreed searches show your business, and where visibility changes across the area
  • Whether Google appears to understand what the business does
  • Whether the location itself limits the area the profile can realistically compete in
  • How the profile compares with the businesses appearing instead
  • Whether reviews, listings, the website or other signals need separate work
  • Which actions protect what you have, which may improve visibility, and which can wait
  • Who needs to do each action, and the likely level of effort

What you will not have is a score with no explanation, or a promise that changing one field produces a particular position.

Relevance, distance and prominence

Google says local results are based mainly on relevance, distance and prominence. The report is organized around those three, so every recommendation has a reason.

Relevance

How closely the profile and the information connected to it match what somebody searched. Categories, services, the description, accurate details and a useful website help Google understand the business. Repeating a phrase does not.

Distance

How far the business is from the person searching, or from the place they named. A service area drawn on a profile does not move the business. If distance is the main limit, the report says so instead of selling work that cannot move an address.

Prominence

How well known and well supported the business appears. Google names links and reviews among what it uses. Review strength, relevant mentions and a limited website and listing snapshot are compared. No reviews are manufactured and no links are sold.

Seven areas, within stated limits

The business and the searches

  • What the business actually sells, and which services matter most commercially
  • Where customers are, and whether they visit you, you travel to them, or both
  • Up to three realistic searches to measure
  • Whether those searches usually produce a local map result in the agreed market

This selects and confirms three practical searches from services you genuinely offer. It is not a market wide keyword research project.

Profile status and accuracy

  • Verification and ownership status
  • Storefront, service area or hybrid classification
  • Name, address visibility, phone, website, hours and map pin
  • Primary and secondary categories
  • Services, products or menus where relevant
  • Description, attributes, photographs, posts and action links
  • Pending Google updates, or obvious policy risks
  • Obvious duplicates or nearby profiles that may be causing confusion

Current visibility

  • A dated location-based measurement for each agreed search
  • Where the business appears and where it does not
  • How visibility changes across the measured area
  • Direct name searches checked against service searches
  • Screenshots or exports showing the baseline

A grid is a snapshot, not a permanent position. Results vary by location, time, device, language and personalization.

Existing performance

Where manager access and data exist, the audit records relevant profile performance. Google says this can include search terms, views, calls, direction requests and website clicks, although not every metric is available to every business.

Performance numbers describe what happened. They do not prove that one profile change caused it.

Direct competitors

  • Which businesses repeatedly appear for the agreed searches
  • Their visible primary categories and how the profile is positioned
  • Review count, rating and recent review activity
  • Visible services, photographs and other useful profile elements
  • Whether they have a page that closely matches the service and the location
  • Meaningful strengths you can respond to without copying them

Website alignment

  • Whether the linked page works and matches the business
  • Whether an important service has a clear page of its own
  • Whether that page identifies the service, the business and the relevant location
  • Whether the profile links to the most useful page available
  • Whether customers can call, request a quote, book or take the intended next step
  • Obvious conflicting names, addresses or phone numbers

This is a high-level local check. How search engines reach, read and store the website itself, and the repairs that go with it, belong in SEO and local Google Search.

Reviews, listings and mentions

  • Review count, rating and visible recency against the selected competitors
  • Whether reviews describe the services you actually sell
  • Whether reviews are being replied to
  • A limited check of important map and directory listings for conflicting core information
  • A snapshot of meaningful local or industry mentions and links found with reasonable public checks

This section finds gaps. It does not include requesting reviews, correcting directories or building links.

The report, and everything in it

Everything below is delivered for one profile and one location.

  • A dated audit report
  • The three agreed searches, and why they were chosen
  • One location-based visibility baseline for each agreed search
  • Screenshots or exports behind the important findings
  • A relevance, distance and prominence assessment
  • A comparison with up to three direct competitors
  • Available profile performance baselines, where access exists
  • A high-level website, review, listing and mention snapshot
  • A recommendation list split into urgent, growth and later
  • The owner, the dependency and the estimated effort for each recommendation
  • A clear line between what you can do, what I can quote, and what needs another specialist
  • One review call, up to 45 minutes
What I need from you

Split in two on purpose. The first list is all I need to price this and tell you whether you even want it. The second only matters once you have said yes.

Before I can quote you

  • Business name and website
  • A link to the Google Business Profile
  • Main address or verified base, and the area served
  • Whether customers visit you, you travel to them, or both
  • How many locations, practitioners and departments
  • The most important services
  • What somebody searches when you expected to appear, and where that person is
  • Whether visibility changed after a move, rebrand, website rebuild or profile edit
  • Whether you can invite a manager to the profile

That is the form below. A few minutes, and it saves a call.

After you approve

  • An invitation to manage the Business Profile from my own Google account
  • The correct business information, approved by one named decision maker
  • Access to available profile performance data
  • Any earlier reports, screenshots or known search history
  • The three services and locations that matter most, if there are too many to examine at once
  • The competitors you consider relevant, if you know them

No password is sent by email or text. You remain the primary owner.

How long it takes, and what delays it
My work

The report is normally delivered within seven business days after payment and after all required information, decisions and access have arrived. Your proposal carries the actual window.

What moves the date

If information or access arrives late, the delivery date moves and the work may return to the next available opening.

Payment

The audit is paid in full before it is scheduled. Once the work has been scheduled and started, the payment is not refunded, and what has been completed is yours either way.

What you own afterwards, and when it is finished

The report, screenshots and action list are yours. Third party tools and the data underneath them stay subject to their own licenses.

How you will know it is finished

  • The agreed report, dated baseline, evidence and priorities are delivered
  • The review call is completed, or declined

Completion means the diagnosis was delivered. It does not mean repairs were included, and it does not mean Google changed the position of the business.

What happens if I get it wrong, you change your mind, or it stalls

If I got a fact wrong

Any factual error in the report is corrected without charge when you report it within 14 days of delivery.

If you change the searches or the market

New searches, competitors, locations or markets after measurement has begun are additional scope and may need a new quote.

If the project stalls

If required access, information or approval does not arrive, the project can be closed with the completed work documented. Previously completed work will not be repeated. Reopening or extending the audit may require a new quote.

If you cancel after work has started

Once the audit has been scheduled and started, the payment is not refunded. You get the work completed to that point.

FAQ

Questions about this service

Is this the same as a Google Business Profile audit?

It includes one, and goes farther. A profile can be filled in correctly and still have a distance, competition, review, website or prominence problem. This examines the wider local picture within a clearly limited scope.

Do you change anything during the audit?

The baseline is recorded before repairs, so the evidence is not mixed in with the work. Approved repairs are quoted separately.

Can you guarantee a top three map position?

Google says there is no way to request or pay for a better local ranking. Distance, competition and other factors stay outside anyone's control.

Why do you need access if some of the profile is public?

Public checks show what customers see. Manager access confirms profile status, pending changes, selected fields and available performance data that the public view cannot.

Can you audit without access?

Yes, but only as a public-view audit. The proposal will name what cannot be confirmed, and the price or the usefulness may change.

Does the audit include keyword research?

It includes selecting and confirming up to three practical searches to measure. Market wide research and a keyword to page map for the website belong in SEO and local Google Search or a separate research project.

Does the service area I enter make me rank across that area?

A service area tells customers where you operate. It does not remove the distance between your verified location and the person searching, so it cannot create a ranking promise.

What can be measured later?

The same searches and the same area can be measured again, and available performance can be compared over time. A later change can be observed, but the data may not prove that one action caused it.

How long is the audit useful?

The evidence is a dated baseline. It stays useful for planning until the business, profile, website, competitors or market change materially. A new measurement is worth doing after major repairs, a move, or several months of work.

Can somebody else make the repairs?

Yes. The report names the recommended owner for each task, so your staff or another qualified provider can work from it.

Do you work outside Palm Beach County?

Yes, by video. An audit needs nobody in the room. In person covers Palm Beach County, Broward County and the Treasure Coast.

Your profile looks finished. Let us find out what is actually limiting it.

You get the scope, the price and the delivery window in writing before anything begins.

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

Your inquiry was received.

I will review what you sent and reply within two business days.

You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].