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The package

Website and Search Foundation

Give buyers a clear website that explains the offer, makes the next step easy and gives search engines and AI assistants useful information about the business.

A good fit when

A coach or consultant whose website was built before the offer was clear, or who has no website and is sending people to a social profile. You know what you do. The site does not say it.

Choose a different option when

Somebody who wants a site built to a design they have already decided on. The order here is offer, then words, then design, then build, and the first two are most of the value.

17things included
8services inside
7steps, in order

What the package gives you

The thinking, first

  • Offer clarity: what you sell, to whom, and what it is worth to them
  • Who is actually buying, which is not always who you think
  • Buyer awareness: whether they know the problem, know the fix, or know you
  • Messaging and positioning, in the words your buyers use rather than yours

The look

  • Brand colors, chosen and measured for contrast in light and in dark
  • Logo direction, or the full version set where a logo already exists
  • Type, and the rules that keep every page looking like one business

The words

  • Copywriting for up to five primary pages, written from a recording of you talking about the work

The build

  • Builder or coded with a CMS, recommended with the reasoning and the monthly cost in writing
  • Mobile first, checked on real phones
  • Fast loading, with your images compressed
  • DNS connected and verified. DNS is the record that sends your domain to the site
  • 404 page, privacy, terms and cookie notice, laid out from legal language you supply

Being found

  • Technical search work on every page, written in while the page is made
  • Semantic structure, so the words match what buyers actually type
  • AI search considerations, for the assistants that answer instead of listing
  • Analytics and Search Console connected, with the sitemap submitted

Related work quoted separately

  • Legal advice. The legal pages are organized and laid out. The wording comes from you or your lawyer
  • Photography and filming
  • Ongoing content after launch, unless you take maintenance
  • A funnel, a course, or a webinar. Each of those is its own package
  • Any guarantee of a ranking or of traffic

What happens, in order

  1. Offer and audience, settled before anything is designed
  2. Messaging and positioning, written and approved
  3. Sitemap and page structure, approved before any design
  4. Design, which you see and approve before it is built
  5. Copy, then build
  6. Two rounds of revisions
  7. Launch checks, then a written handover of every account and login

What keeps the work moving

  • Half an hour of you talking about the work, recorded
  • Your photos
  • Proof for any claim you want on the page
  • Legal wording for the policy pages
  • One person who approves the draft
Need a different combination?

Build a custom package instead

Keep the parts that fit, remove the parts you already have and add the connected work this business needs.

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

Your inquiry was received.

I will review what you sent and reply within two business days.

You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].