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The package

Repeat Customer System, Designed and Built

Connect the till, ordering, website and customer messages into one system that gives people a reason and a clear way to return.

A good fit when

A food business where the same faces show up and nobody has their number. Busy days happen and quiet days happen, and nothing you own can turn a quiet one around.

Choose a different option when

Somebody who only wants a loyalty program switched on. That is Loyalty Program Setup on its own. This is the review, the design and the build together.

26things included
9services inside
7steps, in order

What the package gives you

The review, first

  • Every way a customer reaches you now: the window, the phone, ordering, delivery apps, social
  • The till, the ordering system and anything else you already pay for, and what each one can already do
  • Where phone numbers and addresses are sitting now, and whether you are allowed to use them
  • Whether your platform can tag and group people at all, checked before a pathway depends on it
  • What can be reused, and what is worth replacing, with the monthly cost of each in writing

The pathways, designed and approved before anything is built

  • What happens after a first order, in order, with the timing on each step
  • What goes out when a day is quiet and you want people in
  • What happens when a regular has not been in for a while, and how long a while is
  • What gets asked for after a visit: a review, a rebooking, or nothing
  • Drawn out as a map you keep, whoever builds it

Getting permission, which is what the rest runs on

  • A text signup and an email signup, worded so the opt in is real
  • Placed where people already are: the counter, the online order, the receipt, the loyalty signup
  • Connected to the platform that sends, so a number taken at the window arrives on your list
  • One list, cleaned of duplicates and dead numbers on the way in
  • Groups and tags, so an offer can go to the lunch crowd rather than to everybody

The writing

  • Every sequence in the pathways, written to your brand
  • Two rounds of revisions on the writing
  • The offers that go out on a date, with the first one written as the template

The build, connected and tested

  • A loyalty program set up in the till you already use, or one recommended
  • Each sequence built in your own account, on your platform or one recommended
  • Triggers connected, and rules set so one pathway pauses another
  • Text where your platform sends it, set up alongside the email
  • Every pathway run end to end as a test customer before a real person sees it

Knowing it worked

  • Reporting connected, where your platform has it
  • Who opened, who clicked and who came back
  • A written handover of every pathway, where it lives and how to change a line

Related work quoted separately

  • Your platform subscriptions and your text message charges, which are billed to you by the provider, in your own name
  • The reward itself. What a point is worth and what it buys is your decision, and the math gets checked with you
  • Buying or renting a list. Every number is one your business collected
  • Any promise about how many customers come back, or how often
  • New payment hardware or a new till
  • A website build or redesign. A signup form goes on the site you have
  • Photography, filming and video editing

What happens, in order

  1. The review, and the systems you already pay for listed with what each can do
  2. The pathways drawn and approved before anything is built
  3. Platform recommendation in writing, with the monthly cost, where a new one is needed
  4. Signups placed at the counter and online, and connected
  5. The writing, then two rounds of revisions
  6. The build, then every pathway run end to end as a test customer
  7. Handover, written down, plus the line your staff says at the counter

What keeps the work moving

  • Access to the till and anything else you already pay for
  • Your brand kit or an email template
  • Wherever your customer numbers are now, in whatever shape they are in
  • Half an hour of you talking about how a regular actually behaves
  • One person who approves the writing

Services inside this package

Each service also has its own page and can be quoted separately.

Ask about this package or call (561) 203-9685
Need a different combination?

Build a custom package instead

Keep the parts that fit, remove the parts you already have and add the connected work this business needs.

Build a custom package See all packages or call (561) 203-9685

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

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What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

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