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The package

Brand, Offer and Sales Strategy

Leave with the audience, offer, message and sales path decided and written down so you, your team or another builder can act on the plan.

A good fit when

A business with people who can build things and nobody who knows what it should all say or how it fits together. Also the right first step for anybody unsure which of the others they need.

Choose a different option when

Somebody who wants it built this month. This produces the plan, and implementation is optional, which is the point.

18things included
6services inside
4steps, in order

What the package gives you

Your audience and your offer

  • Audience definition
  • Buyer awareness stages
  • The customer journey, mapped
  • Objections, pain points and desires
  • Offer clarity and offer packaging
  • The value ladder
  • Pricing architecture, discussed

How it sounds and looks

  • Messaging and positioning
  • Brand colors, logo and visual direction
  • Brand voice
  • Sales language

What anybody can build from

  • Sales process recommendations
  • A website content map, for search and for AI assistants
  • Funnel copy and map where it applies
  • Social content and message strategy
  • A concise sales cheat sheet, for you to speak from
  • Brand guidelines another writer, designer or developer can follow
  • SOPs and handover documentation

Related work quoted separately

  • Building any of it. That is a separate quote and you are free to take this elsewhere
  • Legal or financial advice
  • Any promise about results from a plan somebody else executes

What happens, in order

  1. Two or three working sessions
  2. The plan written
  3. The cheat sheet and the guidelines
  4. Handover, with implementation quoted separately

What keeps the work moving

  • Two or three working sessions
  • Honesty about what has not worked
  • Access to whatever numbers you have
Need a different combination?

Build a custom package instead

Keep the parts that fit, remove the parts you already have and add the connected work this business needs.

Get a quote

Tell me the result you want and where I can see the business now. I use that information to identify the most useful service or package and decide whether I can quote it in writing. If one missing detail changes the work or price, I will ask for that detail or suggest a short call.

What would help most?

Pick at least one. More than one is fine.

Answer a few more if you want a more specific first reply

What happens next: I review the links and details, then reply within two business days with the best next step, any one question I still need answered, or a written quote when the scope is already clear.

Prefer regular email? [email protected]

Derek Packer

Your inquiry was received.

I will review what you sent and reply within two business days.

You will receive a copy of your inquiry. Look for an email from Derek Packer with the subject Inquiry Received — Here’s Your Copy. If it is not in your inbox, check spam, promotions or other folders. Still missing? Email [email protected].